
getting tons of sales and making a killer profit


acquiring the wrong leads that will never buy at absorbent cost-per-results
Discover what it REALLY TAKES to INCREASE RETURN on ad spend to make $3 to 5 or MORE
for every $1 spend on Facebook Ads…even if your current ads are tanking.
Discover what it REALLY TAKES to INCREASE RETURN on ad spend to make $3 to 5 or MORE
for every $1 spend on Facebook Ads…even if your current ads are tanking.
getting tons of sales and making a killer profit
acquiring the wrong leads that will never buy at absorbent cost-per-results
signing up new clients, at price points from $500-$15,000
only attracting people with no money and no motivation to buy
making $3-5 back for every dollar they spent on Facebook Ads
going broke and having to close their business
getting tons of sales and making a killer profit
acquiring the wrong leads that will never buy at absorbent cost-per-results
signing up new clients, at price points from $500-$15,000
only attracting people with no money and no motivation to buy
making $3-10 back for every dollar they spent on Facebook Ads
going broke and having to close their business
They don’t know how to target people who want to buy what they are selling
They don’t know all the possible targeting options available inside the Ads Manager and which ones are best for their audience
They have no idea how to navigate the MASSIVE changes Facebook made to targeting in February 2022
They don’t know how to target people who want to buy what they are selling.
They don’t know all the possible targeting options available inside the Ads Manager and which ones are best for their audience.
They have no idea how to navigate the MASSIVE changes Facebook made to targeting in February 2022.
They don’t know how to target people who want to buy what they are selling
They don’t know all the possible targeting options available inside the Ads Manager and which ones are best for their audience
They have no idea how to navigate the MASSIVE changes Facebook made to targeting in February 2022
They think the choices in the targeting area of the Ads Manager is the only piece to targeting.
Likes and video views and cheap clicks don’t pay the bills my friend!
People that have the problem you can solve and
Are motivated to fix that problem and
Are willing to invest to fix said problem.
The thing about power leads is they don’t just turn into give you a return-on-adspend. They become FIVE STAR CLIENTS.
If you haven’t been targeting power leads…don’t beat yourself up.
Don’t start hatin’ on Facebook either or thinking about all those wasted dollars.
It’s a 3 dimensional approach called the…
If you want more buyers, there are 3 crucial parts to your targeting you must have…
When you use each part properly…all together in harmony… it will completely transform your results
The 3P Power Plan has helped thousands of businesses generate hundreds of thousands of Power Leads that go on to become Five Star Clients month after month…for a fraction of what they’ve been paying.
I’m Adrienne Richardson, founder of Powerplay Media and I’ve been the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day.
I’ve spent more than 10 years and over $10 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 450,000 leads and $50,000,000 in sales for my clients.
During that time, it’s the 3P Power Plan that’s allowed businesses to put the perfect message… in front of the perfect audience… to produce TONS of sales… so they can grow in a predictable, reliable and profitable way.
Let’s go through the self-diagnosis here…
Is your calendar full of quality leads, who want what you have and are willing to invest to get it?
Are your ads producing predictable, reliable sales everyday from your low ticket offer?
Are you making $3-5 back for every dollar you spend on ads?
Is your email list full of people who have the problem you solve?
Are you getting all the leads and sales you want, whenever you want them?
If you answered NO to any of the above questions… then you’re NOT targeting your Power Leads.
Make today the last day you let your power leads slip through the cracks in your targeting with…
You get just EXACTLY what you need to create profitable, reliable ad campaigns that attract the exact customers you want to work with…. and are ready to pay for the value you offer.
Because who cares if you grow a huge list for cheap, if that list is full of people you can’t help.
You’ll be able to get more leads and sales at a lower cost without wasting tons of money on testing or hiring so called “experts” who barely know more than you do about Facebook Ads.
Your confidence and certainty about yoru ability to grow your business using Facebook Ads will skyrocket!
“I was running Facebook ads to my lead magnet and my opt-in rate was 10%. After implementing what was taught in On Target, my ads are running now with over a 35% opt-in rate!“
Owner, MetabolicBodyReset.com
“I made changes to my ads immediately after completing On Target and the results were also immediate. Campaigns got 50% more leads (of much higher quality) compared to previous campaigns. Now I regularly see 1-2 leads convert within 24 hours of ads going live. I can’t recommend it highly enough!”
Creator, The Booked Photographer
Step-by-step instructions and exercises that make selecting your targeting a breeze.
In this workshop, I’ll show you how to create both specific and broad audiences and add some BOOM BOOM POW to them. You’ll learn how to layer your targeting choices so that you can reach the RIGHT people who have the PROBLEM you solve. Precise targeting can lower your costs AND bring in a higher quality lead.
My 3P Power Plan that’s so easy – you’ll never struggle with targeting ever again.
In this workshop, I’ll teach you how to choose the correct ad placement. Where you place your ads can drastically impact conversion rates. Letting Facebook themselves choose FOR YOU is not going to get you the outstanding results you desire. Knowing this information is the difference between “cheap-clicks” and actually getting CONVERSIONS.
A sneaky little trick to use with mobile traffic that can produce 2x-10x more leads and sales than you’re getting now.
The simple 10 steps that will make writing ad copy as easy as 1… 2… 10, even if you consider yourself a terrible copywriter.
Step-by-step instructions and exercises that make selecting your targeting a breeze.
In this workshop, you’ll create broad and specific audiences and know exactly when and how to use each one. Most people don’t know how to choose proper targeting because they don’t know what all their options even are! You’ll end this training with a crystal clear knowledge of what targeting options are best for reaching your specific audience.
My 3P Power Plan that’s so easy – you’ll never struggle with targeting ever again.
In this workshop, I’ll show you how to take those new broad and specific audiences and add some BOOM BOOM POW to them by layering your targeting to reach the RIGHT people who have the PROBLEM you solve.
A sneaky little trick to use with mobile traffic that can produce 2x-10x more leads and sales than you’re getting now.
In this workshop, I’ll teach you about ad placement. Where you place your ads can make or break their success. Choosing “auto placement” will make your costs go up and performance go down. Don’t believe the hype! Letting Facebook themselves choose FOR YOU is not going to get you the outstanding results you desire. I’ll show you how to choose the CORRECT placement for the offer you’re running traffic to. Knowing this information is the difference between getting lots of “cheap clicks” and actually getting loads of CONVERSIONS.
My 3P Power Plan that’s so easy – you’ll never struggle with targeting ever again.
In this workshop, I’ll give you 10 simple steps to writing ad copy that PULLS your ideal client in. Good copy is compelling, relevant to your audience and works in tandem with your targeting to attract the right people and repel the wrong people. Most people don’t realize that copy is part of targeting so they fail to include key language that moves your peeps to take action!
Never miss a step! This checklist takes all the “don’t forget this” parts from each training and provides a simple reminder and prompt for making sure you don’t miss anything in your targeting, placement or ad copy. Print this off and keep as a quick reference guide each time you set up a new ad. This is your new marketing BFF.
This handy dandy report card shows you how to score your current ads in 5 key areas. Add up your score at the end to see what grade you get. This will help pinpoint the exact leaks in your funnel and how to improve performance in each area. Use this again and again as you test new ads and funnels.
The image in your ad has one job – to STOP THE SCROLL! A good image grabs attention and gets people to stop and read your ad. If they don’t ever read that awesome copy you wrote, they can’t ever be compelled to take action! In this training, I’ll show you the difference between good images and bad ones, and provide 8 specific types of images that grab attention the best – no matter who your audience is! A good image will also help bring your cost per click down tremendously… contributing to an overall lower cost per action!
Avoid the Facebook Smackdown! These days, Facebook compliance is becoming tighter and stricter. Ad accounts are getting shut down left and right, leaving business owners scared about what this means for the future of their business. If you get too many ads denied, Facebook will shut down your account in a hot second. I’ll show you how to stay compliant and deny this drama all together…I also include insider tips for getting your ad account back, should you be faced with such doom.
Never miss a step! This checklist takes all the “don’t forget this” parts from each training and provides a simple reminder and prompt for making sure you don’t miss anything in your targeting, placement or ad copy. Print this off and keep as a quick reference guide each time you set up a new ad. This is your new marketing BFF.
This handy dandy report card shows you how to score your current ads in 5 key areas. Add up your score at the end to see what grade you get. This will help pinpoint the exact leaks in your funnel and how to improve performance in each area. Use this again and again as you test new ads and funnels.
The image in your ad has one job – to STOP THE SCROLL! A good image grabs attention and gets people to stop and read your ad. If they don’t ever read that awesome copy you wrote, they can’t ever be compelled to take action! In this training, I’ll show you the difference between good images and bad ones, and provide 8 specific types of images that grab attention the best – no matter who your audience is! A good image will also help bring your cost per click down tremendously… contributing to an overall lower cost per action!
Avoid the Facebook Smackdown! These days, Facebook compliance is becoming tighter and stricter. Ad accounts are getting shut down left and right, leaving business owners scared about what this means for the future of their business. If you get too many ads denied, Facebook will shut down your account in a hot second. I’ll show you how to stay compliant and deny this drama all together…I also include insider tips for getting your ad account back, should you be faced with such doom.
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I could for sure charge $500 or $1,000 for this workshop series and it would still be a steal. It’s a step-by-step system that produces exactly the result I promise!
It will save you time, money and your sanity…
But because you probably already wasted money on other programs that overpromise and underdeliver…
And maybe you aren’t 100% sure if you like or trust me yet…
Because I know for a fact, that your mind will explode with the uber useful, highly effective, easy to consume trainings that will completely transform your Facebook Ad results and leave you coocoo for cocoa puffs… erg… I mean… leave you overjoyed with the value bombs that are about to be dropped on you.
I’m 100% confident you’re going to love On Target. You’re getting access to the system I’ve developed and used to turn $1 into $3-5 on Facebook for the last 10 years.
This isn’t a magic pill though.
You have to do the work and implement what you learn.
What I can promise you, is that you’ll have my exact system… my unique step-by-step process I’ve used to help thousands of my clients attract hot-to-buy leads at the very best price.
Keep in mind, how profitable your Facebook Ads will be has to do with how well you implement what you learn in this training AND how well your marketing funnel converts your new, low cost, quality leads into SALES.
However, if you go through the training and implement what you learned, and if you still aren’t able to reach your ideal audience, I’ll issue a full refund if the request is made within 7 days of your purchase.
“I went through On Target and made a few tweaks based off your training. I’ve watched my ads skyrocket to as high as a 5.63% CTR! Thank you!”
CEO, Mindstrong Fitness
“I made changes to my ads immediately after completing On Target and the results were also immediate. Campaigns got 50% more leads (of much higher quality) compared to previous campaigns. Now I regularly see 1-2 leads convert within 24 hours of ads going live. I can’t recommend it highly enough! “
CEO, MPR Media
If all that’s happened in our world over the last few years wasn’t a wake up call for you, I don’t know what would be.
As you’ve just witnessed, life can change in a moment.
Learn this important skill before it’s too late.
Now is not the time for hesitation.
Now is the time for action.
Do what you need to do RIGHT NOW so you can have the business and life you want for the future.
You can’t do that when hem and haw
You can’t do that when you’re indecisive
You can’t do that if you don’t take control
Puts You In The Driver’s Seat
Word of mouth, content marketing, blogs, podcasts… Those are all fine and dandy but they are passive marketing. You’re at their mercy!
When you have high-performing, predictable Facebook Ads, you decide how fast your business grows. You decide how many new leads and customers you get.
Don’t leave that to chance. And most certainly, don’t wait another day.
The longer you wait to fix this problem, the more it will cost as you continue to get beat out by competitors and your poorly targeted ads continue to drain your bank account.
You don’t have to continue to play the Facebook slot machine and gamble with your money.
That’s not cool my friend, and that’s not what I want for you.
And I Can Help You Do That With On Target
People Prospecting
The Targeting Tune Up
Purposeful and Precise Placement
Compelling Copy Fix
Facebook Ad Checklist
Facebook Ad Report Card
All Eyes on Me: Choosing Attention Grabbing Images Masterclass
Rules of Conduct Made Simple: Ad Compliance and Account Denial Recovery
I did my best to give you the exact information you need to have success with your Facebook Ads. I included no more and no less. There is no fluff, no space fillers included. Every class gets straight to the point and gives you exactly what you need to know, delivered in a way that’s easy to understand and implement. You can consume all of the content in less than 5 hours and start implementing immediately.
On Target works for almost any online service-based business – ideal for coaches, consultants, doctors/chiropractors, health & fitness experts, financial advisors, lawyers, influencers and leaders, as well as those selling infoproducts, challenges, or live events. Perfect for advertising lead magnets, webinars, VSLs, podcasts and more.
This does not work for local businesses that don’t have a marketing funnel in place to convert traffic to leads and leads to sales. Examples are: nail & hair salons, retail stores, restaurants, plumbers (and other professional services like HVAC, roofers, etc) or any other business that does not have a marketing funnel. And if you’re asking yourself, “what is a marketing funnel?” that is a good indicator that you don’t have one and this won’t work for you.
Once you’ve got all of your new ad campaigns set up, it takes about 7 days for your ads to fully optimize. You’ll start noticing a difference in your ad performance and results within the first week or two.
Yes! I’ve worked with over 3,000 businesses in all different industries… both large and small. The techniques taught in this program work for a wide range of industries including wealth, health, education, coaching, medicine, business, fitness, relationships, and many other B2B and B2C industries, as long as you have a marketing funnel in place to capture leads and sales.
Yes, the targeting methodology I teach in On Target applies to eCommerce-related businesses.
Yes, but there are some modifications that will need to be made. If you will be using this training for a brick and mortar business, we have a special micro-bonus training that specifically addresses what you’ll need to do differently. There is no extra cost for this additional training and it’s already loaded in the membership site for you.
Yes, however, due to compliance rules for Real Estate Agents you will have to modify targeting. There are 3 parts to targeting that I teach. 1 of them is not compliant for Realtors to use. The other two ARE compliant and can be used by Real Estate professionals.
You won’t get stuck my friend. These trainings are created in an easy to follow, step-by-step model that’s so clear and simple your 80-year-old grandma can do it. I promise you won’t get lost or confused.
No, this training is for people who already know how to set up ads in the Ads Manager. This training does NOT include instructions for how to use the Ads Manager in general. As long as you know how to do that, this program will give you what you need. Whether you’re just getting started or have been running ads for years, On Target will help you get the best results possible.
No, you must have something to run your traffic to. Whether it’s a lead magnet, webinar, VSL, sales page, challenge, live event, or something similar, you must have a marketing funnel of some sort. AND, you must know how to set up a Facebook campaign. If you’ve never run a single ad and don’t know how to build an ad campaign, this program will be a level above where a novice is at.
Yes, as soon as you sign up, you’ll get an email confirmation with a password to access all of the trainings immediately.
You keep access for the life of the program.
No, one person per purchase gets access to the trainings.
Yes, see the info above about our Power Promise.
“For the first time in 5 years I am making money from Facebook ads! I’m actually a little sick at the thought of how much money I wasted when I didn’t know what I was doing. I had no clue how much I didn’t know until I took On Target! I now have 3 profitable ads running and I will be adding more. Thank you so much Adrienne! “
Owner, Farm Girl Journals
“I have spent hundreds of dollars on Facebook Ad programs trying to grasp how to be successful with them. I wish I would have found On Target sooner! This suite of products is the ONLY thing I needed to get where I need to be with Facebook ads. The training is easy to understand and doesn’t take long to implement. I love Adrienne’s style of teaching and I plan to enroll in her Powerplayers Club for continued training!”
CEO, Holisticallyvibrantash.com
One ad targeted precisely, with compelling copy placed in the exact right spot can literally be the difference between a successful business and one that never gets off the ground.
Almost all of the top online businesses attribute their rapid growth to Facebook Ads.
With On Target, you’ll have all you need to create profitable and reliable lead and sales generating campaigns that allow you to create predictable growth for your company.
People Prospecting
The Targeting Tune Up
Purposeful and Precise Placement
Compelling Copy Fix
Facebook Ad Checklist
Facebook Ad Report Card
All Eyes on Me: Choosing Attention Grabbing Images Masterclass
Rules of Conduct Made Simple: Ad Compliance and Account Denial Recovery
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