getting tons of sales and making a killer profit
acquiring the wrong leads that will never buy at absorbent cost-per-results
Want More Sales From Facebook Ads but Frustrated & Confused by What it Takes to Get Them?
Discover what it REALLY TAKES to INCREASE RETURN on ad spend to make $3 to 5 or MORE
for every $1 spend on Facebook Ads…even if your current ads are tanking.
Get Instant Access
Want More Sales From Facebook Ads but Frustrated and Confused by What it Takes to Get Them?
Discover what it REALLY TAKES to INCREASE RETURN on ad spend to make $3 to 5 or MORE
for every $1 spend on Facebook Ads…even if your current ads are tanking.
Get Instant Access
Want To Know The Biggest Mistake Most Business Owners Make With Their Facebook Ads?
The one that causes them to waste money
and attract people who will never buy?
There’s one major thing they all had in common when it comes to the success or failure of their Facebook Ads
This one thing was the difference between them...
getting tons of sales and making a killer profit
acquiring the wrong leads that will never buy at absorbent cost-per-results
signing up new clients, at price points from $500-$15,000
only attracting people with no money and no motivation to buy
making $3-5 back for every dollar they spent on Facebook Ads
going broke and having to close their business
signing up new clients, at price points from $500-$15,000
only attracting people with no money and no motivation to buy
making $3-10 back for every dollar they spent on Facebook Ads
going broke and having to close their business
The reason targeting is such a difficult thing to do, and why so many people mess it up, is simply because...
They Don’t Know What They Don’t Know
They don’t know how to target people who want to buy what they are selling
They don’t know all the possible targeting options available inside the Ads Manager and which ones are best for their audience
They have no idea how to navigate the MASSIVE changes Facebook made to targeting in February 2022
They don’t know how to target people who want to buy what they are selling.
They don’t know all the possible targeting options available inside the Ads Manager and which ones are best for their audience.
They have no idea how to navigate the MASSIVE changes Facebook made to targeting in February 2022.
They don’t know how to target people who want to buy what they are selling
They don’t know all the possible targeting options available inside the Ads Manager and which ones are best for their audience
They have no idea how to navigate the MASSIVE changes Facebook made to targeting in February 2022
Most People Think of Targeting As
They think the choices in the targeting area of the Ads Manager is the only piece to targeting.
- That works if you’re interested in cheap clicks.
- That works if you’re interested in likes and views.
- That works if you’re interested in likes and views.
- That works if you’re interested in likes and views.
That doesn’t work if you’re interested in actually growing and sustaining a profitable business.
Likes and video views and cheap clicks don’t pay the bills my friend!
Instead, you need to focus on attracting...
Power Leads
Power Leads Are...
1.
People that have the problem you can solve and
2.
Are motivated to fix that problem and
3.
Are willing to invest to fix said problem.
The thing about power leads is they don’t just turn into give you a return-on-adspend. They become FIVE STAR CLIENTS.
Attracting FIVE STAR CLIENTS is an absolute NECESSITY if you want to make a return on your advertising investment!
If you haven’t been targeting power leads…don’t beat yourself up.
Don’t start hatin’ on Facebook either or thinking about all those wasted dollars.
It’s a 3 dimensional approach called the…
If you want more buyers, there are 3 crucial parts to your targeting you must have…
People +
Problem
Precise
Placement
Power
Pull
When you use each part properly…all together in harmony… it will completely transform your results
The 3P Power Plan has helped thousands of businesses generate hundreds of thousands of Power Leads that go on to become Five Star Clients month after month…for a fraction of what they’ve been paying.
Who am I and why should you believe me?
I’m Adrienne Richardson, founder of Powerplay Media and I’ve been the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day.
I’ve spent more than 10 years and over $20 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 750,000 leads and $90,000,000 in sales for my clients.
During that time, it’s the 3P Power Plan that’s allowed businesses to put the perfect message… in front of the perfect audience… to produce TONS of sales… so they can grow in a predictable, reliable and profitable way.
My methodology is known for giving business owners the best possible way to turn $1 in Facebook ad spend into a $3-5 return, consistently.
So how do you know if you’re attracting
Power Leads?
Let’s go through the self-diagnosis here…
Is your calendar full of quality leads, who want what you have and are willing to invest to get it?
Are your ads producing predictable, reliable sales everyday from your low ticket offer?
Are you making $3-5 back for every dollar you spend on ads?
Is your email list full of people who have the problem you solve?
Are you getting all the leads and sales you want, whenever you want them?
If you answered NO to any of the above questions… then you’re NOT targeting your Power Leads.
Make today the last day you let your power leads slip through the cracks in your targeting with…
The Facebook Ad Targeting Course that teaches you exactly how to GET MORE CUSTOMERS at the very best price…even if you’ve never had success with ads before!
On Target is perfect for the business owner who’s sick of spending their hard-earned money on Facebook Ads that don’t produce high-quality leads and SALES.
Tap into this big brain of mine and learn how to sharpen your targeting know how so you can stop attracting people who aren’t your ideal clients/customers who won’t ever buy from you.
When you get access to what’s in my noggin, it’s like having me on your marketing team!
Tap into this big brain of mine and learn how to sharpen your targeting know how so you can stop attracting people who aren’t your ideal clients/customers who won’t ever buy from you.
When you get access to what’s in my noggin, it’s like having me on your marketing team!
No 40
Module Classes
No 318
Workbook/PDFs
No Fluff-Filled
Useless Information
No 40
Module Classes
No 318
Workbook/PDFs
No Fluff-Filled
Useless Information
You get just EXACTLY what you need to create profitable, reliable ad campaigns that attract the exact customers you want to work with…. and are ready to pay for the value you offer.
They have the problem you solve. And they want to fix it.
Once you acquire the skill of targeting with precision, you’ll be able to grow your list faster, fill your webinars, and make more low tickets sales…and even attract quality leads for high ticket offers.
Because who cares if you grow a huge list for cheap, if that list is full of people you can’t help.
You’ll be able to get more leads and sales at a lower cost without wasting tons of money on testing or hiring so called “experts” who barely know more than you do about Facebook Ads.
Your confidence and certainty about yoru ability to grow your business using Facebook Ads will skyrocket!
“I was running Facebook ads to my lead magnet and my opt-in rate was 10%. After implementing what was taught in On Target, my ads are running now with over a 35% opt-in rate!“
David Bennett
Owner, MetabolicBodyReset.com
“I made changes to my ads immediately after completing On Target and the results were also immediate. Campaigns got 50% more leads (of much higher quality) compared to previous campaigns. Now I regularly see 1-2 leads convert within 24 hours of ads going live. I can’t recommend it highly enough!”
Heather Chesky
Creator, The Booked Photographer
Here’s What’s Included In...
4 Power-Packed Workshops
WORKSHOP 1:
People
Prospecting
In this workshop, you’ll create your primary and secondary audiences and know exactly when and how to use each one. Most people don’t know how to choose proper targeting because they don’t know what all their options even are! You’ll end this training with a crystal clear knowledge of what targeting options are best for reaching your specific audience.
Walk Away With...
Step-by-step instructions and exercises that make selecting your targeting a breeze.
WORKSHOP 2:
The Targeting
Tune Up
In this workshop, I’ll show you how to create both specific and broad audiences and add some BOOM BOOM POW to them. You’ll learn how to layer your targeting choices so that you can reach the RIGHT people who have the PROBLEM you solve. Precise targeting can lower your costs AND bring in a higher quality lead.
Walk Away With...
My 3P Power Plan that’s so easy – you’ll never struggle with targeting ever again.
WORKSHOP 3:
Purposeful & Precise Placement
In this workshop, I’ll teach you how to choose the correct ad placement. Where you place your ads can drastically impact conversion rates. Letting Facebook themselves choose FOR YOU is not going to get you the outstanding results you desire. Knowing this information is the difference between “cheap-clicks” and actually getting CONVERSIONS.
Walk Away With...
A sneaky little trick to use with mobile traffic that can produce 2x-10x more leads and sales than you’re getting now.
WORKSHOP 4:
Compelling
Copy Fix
In this workshop, I’ll give you 10 simple steps to writing ad copy that PULLS your ideal client in. Good copy is compelling, relevant to your audience and works in tandem with your targeting to attract the right people and repel the wrong people. Most people don’t realize that copy is part of targeting so they fail to include key language that moves your peeps to take action!
Walk Away With...
The simple 10 steps that will make writing ad copy as easy as 1… 2… 10, even if you consider yourself a terrible copywriter.
Walk Away With...
Step-by-step instructions and exercises that make selecting your targeting a breeze.
WORKSHOP 1:
People Prospecting
How to Find Your Peeps on Facebook
In this workshop, you’ll create broad and specific audiences and know exactly when and how to use each one. Most people don’t know how to choose proper targeting because they don’t know what all their options even are! You’ll end this training with a crystal clear knowledge of what targeting options are best for reaching your specific audience.
Walk Away With...
My 3P Power Plan that’s so easy – you’ll never struggle with targeting ever again.
WORKSHOP 2:
The Targeting Tune Up
In this workshop, I’ll show you how to take those new broad and specific audiences and add some BOOM BOOM POW to them by layering your targeting to reach the RIGHT people who have the PROBLEM you solve.
Walk Away With...
A sneaky little trick to use with mobile traffic that can produce 2x-10x more leads and sales than you’re getting now.
WORKSHOP 3:
Purposeful and Precise Placement
In this workshop, I’ll teach you about ad placement. Where you place your ads can make or break their success. Choosing “auto placement” isn’t ALWAYS the best option. I’ll show you how to choose the CORRECT placement for the offer you’re running traffic to. Knowing this information is the difference between getting lots of “cheap clicks” and actually getting loads of CONVERSIONS.
Walk Away With...
My 3P Power Plan that’s so easy – you’ll never struggle with targeting ever again.
WORKSHOP 4:
Compelling Copy Fix
In this workshop, I’ll give you 10 simple steps to writing ad copy that PULLS your ideal client in. Good copy is compelling, relevant to your audience and works in tandem with your targeting to attract the right people and repel the wrong people. Most people don’t realize that copy is part of targeting so they fail to include key language that moves your peeps to take action!
You’ll Also Get These Crazy Good Bonuses!
Facebook Ad Checklist
Never miss a step! This checklist takes all the “don’t forget this” parts from each training and provides a simple reminder and prompt for making sure you don’t miss anything in your targeting, placement or ad copy. Print this off and keep as a quick reference guide each time you set up a new ad. This is your new marketing BFF.
Facebook Ad Report Card
This handy dandy report card shows you how to score your current ads in 5 key areas. Add up your score at the end to see what grade you get. This will help pinpoint the exact leaks in your funnel and how to improve performance in each area. Use this again and again as you test new ads and funnels.
All Eyes on Me:
Choosing Attention Grabbing Images Masterclass
The image in your ad has one job – to STOP THE SCROLL! A good image grabs attention and gets people to stop and read your ad. If they don’t ever read that awesome copy you wrote, they can’t ever be compelled to take action! In this training, I’ll show you the difference between good images and bad ones, and provide 8 specific types of images that grab attention the best – no matter who your audience is! A good image will also help bring your cost per click down tremendously… contributing to an overall lower cost per action!
Codes of Conduct
Ad Compliance and Account Denial Recovery
Avoid the Facebook Smackdown! These days, Facebook compliance is becoming tighter and stricter. Ad accounts are getting shut down left and right, leaving business owners scared about what this means for the future of their business. If you get too many ads denied, Facebook will shut down your account in a hot second. I’ll show you how to stay compliant and deny this drama all together…I also include insider tips for getting your ad account back, should you be faced with such doom.
You’ll Also Get These Crazy Good Bonuses!
Facebook Ad Checklist
Never miss a step! This checklist takes all the “don’t forget this” parts from each training and provides a simple reminder and prompt for making sure you don’t miss anything in your targeting, placement or ad copy. Print this off and keep as a quick reference guide each time you set up a new ad. This is your new marketing BFF.
Facebook Ad Report Card
This handy dandy report card shows you how to score your current ads in 5 key areas. Add up your score at the end to see what grade you get. This will help pinpoint the exact leaks in your funnel and how to improve performance in each area. Use this again and again as you test new ads and funnels.
All Eyes on Me:
Choosing Attention Grabbing Images Masterclass
The image in your ad has one job – to STOP THE SCROLL! A good image grabs attention and gets people to stop and read your ad. If they don’t ever read that awesome copy you wrote, they can’t ever be compelled to take action! In this training, I’ll show you the difference between good images and bad ones, and provide 8 specific types of images that grab attention the best – no matter who your audience is! A good image will also help bring your cost per click down tremendously… contributing to an overall lower cost per action!
Codes of Conduct
Ad Compliance and Account Denial Recovery
Avoid the Facebook Smackdown! These days, Facebook compliance is becoming tighter and stricter. Ad accounts are getting shut down left and right, leaving business owners scared about what this means for the future of their business. If you get too many ads denied, Facebook will shut down your account in a hot second. I’ll show you how to stay compliant and deny this drama all together…I also include insider tips for getting your ad account back, should you be faced with such doom.
Audience Targeting Cheat Sheet
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The Truth Is...
I could for sure charge $500 or $1,000 for this workshop series and it would still be a steal. It’s a step-by-step system that produces exactly the result I promise!
It will save you time, money and your sanity…
But because you probably already wasted money on other programs that overpromise and underdeliver…
And maybe you aren’t 100% sure if you like or trust me yet…
Instead of pricing it for $297 or even $197 today
I’m practically giving it away at...
$37
Because I know for a fact, that your mind will explode with the uber useful, highly effective, easy to consume trainings that will completely transform your Facebook Ad results and leave you coocoo for cocoa puffs… erg… I mean… leave you overjoyed with the value bombs that are about to be dropped on you.
I’m 100% confident you’re going to love On Target. You’re getting access to the system I’ve developed and used to turn $1 into $3-5 on Facebook for the last 10 years.
This isn’t a magic pill though.
You have to do the work and implement what you learn.
What I can promise you, is that you’ll have my exact system… my unique step-by-step process I’ve used to help thousands of my clients attract hot-to-buy leads at the very best price.
Keep in mind, how profitable your Facebook Ads will be has to do with how well you implement what you learn in this training AND how well your marketing funnel converts your new, low cost, quality leads into SALES.
However, if you go through the training and implement what you learned, and if you still aren’t able to reach your ideal audience, I’ll issue a full refund if the request is made within 7 days of your purchase.
“I went through On Target and made a few tweaks based off your training. I’ve watched my ads skyrocket to as high as a 5.63% CTR! Thank you!”
Rachel Slotnick
CEO, Mindstrong Fitness
“I made changes to my ads immediately after completing On Target and the results were also immediate. Campaigns got 50% more leads (of much higher quality) compared to previous campaigns. Now I regularly see 1-2 leads convert within 24 hours of ads going live. I can’t recommend it highly enough! “
Mark Rathore
CEO, MPR Media
Why Buy Now Rather Than Next Week?
If all that’s happened in our world over the last few years wasn’t a wake up call for you, I don’t know what would be.
As you’ve just witnessed, life can change in a moment.
The Time to Take Action is Now!
Learn this important skill before it’s too late.
Now is not the time for hesitation.
Now is the time for action.
Do what you need to do RIGHT NOW so you can have the business and life you want for the future.
- You can’t do that when hem and haw.
- You can’t do that when you’re indecisive.
- You can’t do that if you don’t take control.
You can’t do that when hem and haw
You can’t do that when you’re indecisive
You can’t do that if you don’t take control
Puts You In The Driver’s Seat
Word of mouth, content marketing, blogs, podcasts… Those are all fine and dandy but they are passive marketing. You’re at their mercy!
When you have high-performing, predictable Facebook Ads, you decide how fast your business grows. You decide how many new leads and customers you get.
Don’t leave that to chance. And most certainly, don’t wait another day.
The longer you wait to fix this problem, the more it will cost as you continue to get beat out by competitors and your poorly targeted ads continue to drain your bank account.
You don’t have to continue to play the Facebook slot machine and gamble with your money.
That’s not cool my friend, and that’s not what I want for you.
And I Can Help You Do That With On Target
You’ll get all four workshops, plus the four crazy good bonuses for less than it costs for an Uber Eats delivery!
WORKSHOP 1
People Prospecting
WORKSHOP 2
The Targeting Tune Up
WORKSHOP 3
Purposeful and Precise Placement
WORKSHOP 4
Compelling Copy Fix
BONUS 1
Facebook Ad Checklist
BONUS 2
Facebook Ad Report Card
BONUS 3
All Eyes on Me: Choosing Attention Grabbing Images Masterclass
BONUS 4
Rules of Conduct Made Simple: Ad Compliance and Account Denial Recovery
Frequently Asked Questions
I did my best to give you the exact information you need to have success with your Facebook Ads. I included no more and no less. There is no fluff, no space fillers included. Every class gets straight to the point and gives you exactly what you need to know, delivered in a way that’s easy to understand and implement. You can consume all of the content in less than 5 hours and start implementing immediately.
On Target works for almost any online service-based business – ideal for coaches, consultants, doctors/chiropractors, health & fitness experts, financial advisors, lawyers, influencers and leaders, as well as those selling infoproducts, challenges, or live events. Perfect for advertising lead magnets, webinars, VSLs, podcasts and more.
This does not work for local businesses that don’t have a marketing funnel in place to convert traffic to leads and leads to sales. Examples are: nail & hair salons, retail stores, restaurants, plumbers (and other professional services like HVAC, roofers, etc) or any other business that does not have a marketing funnel. And if you’re asking yourself, “what is a marketing funnel?” that is a good indicator that you don’t have one and this won’t work for you.
Once you’ve got all of your new ad campaigns set up, it takes about 7 days for your ads to fully optimize. You’ll start noticing a difference in your ad performance and results within the first week or two.
Yes! I’ve worked with over 3,000 businesses in all different industries… both large and small. The techniques taught in this program work for a wide range of industries including wealth, health, education, coaching, medicine, business, fitness, relationships, and many other B2B and B2C industries, as long as you have a marketing funnel in place to capture leads and sales.
Yes, the targeting methodology I teach in On Target applies to eCommerce-related businesses.
Yes, but there are some modifications that will need to be made. If you will be using this training for a brick and mortar business, we have a special micro-bonus training that specifically addresses what you’ll need to do differently. There is no extra cost for this additional training and it’s already loaded in the membership site for you.
Yes, however, due to compliance rules for Real Estate Agents you will have to modify targeting. There are 3 parts to targeting that I teach. 1 of them is not compliant for Realtors to use. The other two ARE compliant and can be used by Real Estate professionals.
You won’t get stuck my friend. These trainings are created in an easy to follow, step-by-step model that’s so clear and simple your 80-year-old grandma can do it. I promise you won’t get lost or confused.
No, this training is for people who already know how to set up ads in the Ads Manager. This training does NOT include instructions for how to use the Ads Manager in general. As long as you know how to do that, this program will give you what you need. Whether you’re just getting started or have been running ads for years, On Target will help you get the best results possible.
No, you must have something to run your traffic to. Whether it’s a lead magnet, webinar, VSL, sales page, challenge, live event, or something similar, you must have a marketing funnel of some sort. AND, you must know how to set up a Facebook campaign. If you’ve never run a single ad and don’t know how to build an ad campaign, this program will be a level above where a novice is at.
Yes, as soon as you sign up, you’ll get an email confirmation with a password to access all of the trainings immediately.
You keep access for the life of the program.
No, one person per purchase gets access to the trainings.
Yes, see the info above about our Power Promise.
“For the first time in 5 years I am making money from Facebook ads! I’m actually a little sick at the thought of how much money I wasted when I didn’t know what I was doing. I had no clue how much I didn’t know until I took On Target! I now have 3 profitable ads running and I will be adding more. Thank you so much Adrienne! “
Katie Ward
Owner, Farm Girl Journals
“I have spent hundreds of dollars on Facebook Ad programs trying to grasp how to be successful with them. I wish I would have found On Target sooner! This suite of products is the ONLY thing I needed to get where I need to be with Facebook ads. The training is easy to understand and doesn’t take long to implement. I love Adrienne’s style of teaching and I plan to enroll in her Powerplayers Club for continued training!”
Ashlynne Gingerich
CEO, Holisticallyvibrantash.com
Are you ready to get more sales and better quality leads at the best cost possible?
One ad targeted precisely, with compelling copy placed in the exact right spot can literally be the difference between a successful business and one that never gets off the ground.
Almost all of the top online businesses attribute their rapid growth to Facebook Ads.
Facebook Ads don’t have to be a source of anxiety and uncertainty when you use the
With On Target, you’ll have all you need to create profitable and reliable lead and sales generating campaigns that allow you to create predictable growth for your company.
WORKSHOP 1
People Prospecting
WORKSHOP 2
The Targeting Tune Up
WORKSHOP 3
Purposeful and Precise Placement
WORKSHOP 4
Compelling Copy Fix
BONUS 1
Facebook Ad Checklist
BONUS 2
Facebook Ad Report Card
BONUS 3
All Eyes on Me: Choosing Attention Grabbing Images Masterclass
BONUS 4
Rules of Conduct Made Simple: Ad Compliance and Account Denial Recovery
Founder, NinoProdan.com Read More
“If I was a beginner this would be an absolute gold mine! The tweaks Adrienne shares are invaluable because they’re not based on her opinion. Rather, they're based on actual data from her own results.
I've been running Facebook Ads for years now and I still find this to be a gold mine.
This was a small price to pay for access to the results of her own testing and how to implement her methods.”
I've been running Facebook Ads for years now and I still find this to be a gold mine.
This was a small price to pay for access to the results of her own testing and how to implement her methods.”
Writing Coach, LouisaDeasey.com Read More
"I didn't want a huge program I just wanted to know how to make a few tweaks to increase the effectiveness of my campaigns. It really helped me figure out the details of what I was doing wrong with audience targeting, as well as a few key simple things I needed to check (or uncheck) depending on my ad goal that would make my ads more effective.
So simple and helpful! Thanks so much, Adrienne!"
So simple and helpful! Thanks so much, Adrienne!"
Strategist, www.webinardone.com Read More
"Adrienne's training was so good I dropped everything to binge it. I used it to rework my targeting and my ad creative to skyrocket my sales to a 2:1 ROI, over 800 new buyers in two months, and $52K in new revenue for a low ticket offer. It works. And I refer back to it often. One of the few courses I bookmarked. And, I've referred her to clients and colleagues without hesitation."
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“If I was a beginner this would be an absolute gold mine! The tweaks Adrienne shares are invaluable because they’re not based on her opinion. Rather, they're based on actual data from her own results.
I've been running Facebook Ads for years now and I still find this to be a gold mine.
This was a small price to pay for access to the results of her own testing and how to implement her methods.”
Nino ProdanFounder, NinoProdan.com I've been running Facebook Ads for years now and I still find this to be a gold mine.
This was a small price to pay for access to the results of her own testing and how to implement her methods.”
"I didn't want a huge program I just wanted to know how to make a few tweaks to increase the effectiveness of my campaigns. It really helped me figure out the details of what I was doing wrong with audience targeting, as well as a few key simple things I needed to check (or uncheck) depending on my ad goal that would make my ads more effective.
So simple and helpful! Thanks so much, Adrienne!"
Louisa DeaseyWriting Coach, LouisaDeasey.com So simple and helpful! Thanks so much, Adrienne!"
"Adrienne's training was so good I dropped everything to binge it. I used it to rework my targeting and my ad creative to skyrocket my sales to a 2:1 ROI, over 800 new buyers in two months, and $52K in new revenue for a low ticket offer. It works. And I refer back to it often. One of the few courses I bookmarked. And, I've referred her to clients and colleagues without hesitation."
Mandy O’NeillStrategist, www.webinardone.com
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