Meet the Powerplay Team
Your Dream Lineup
Our team is built with A-players—rockstars in their fields who don’t just know the game, they shape it.
When you work with Powerplay, depending on the level of engagement you choose, you get the option to tap into a lineup of top-tier talent ready to execute bold strategies, deliver big results and help you dominate your market.
We’ve assembled the best so you can bring your A-game, every time.
Adrienne Richardson
Fractional Chief Marketing OFficer
After graduating high school a year early, Adrienne joined the military and served as a paramedic in the US Air Force for 7 years. She went on to graduate Cum Laude from Rowan University in Glassboro, NJ, with a degree in Public Relations.
After graduation, Adrienne landed a job with a marketing and PR agency in Philadelphia, working with NASCAR, Palmer’s Chocolate and the Crohn’s and Colitis Foundation. She handled everything from pitching to media outlets… to copywriting… to promoting live events. This was back in the day when newspapers and fax machines were all the rage.
In 2007, Adrienne started a local parenting magazine called South Jersey MOM. In the first month, she printed 10,000 full-color copies and had just ONE paying advertiser. Over the next 4 years, the magazine grew to a distribution of 30,000 copies per month in 7 counties. Eventually Adrienne sold the magazine, but it’s still in print today!
When Facebook’s advertising platform was fairly new, Adrienne saw a huge opportunity to tap into this powerful marketing tool. In 2013, she started Powerplay Media, a Meta Ad Agency, that has since been the driving force behind $90,000,000 in revenue and counting for her clients.
She helped over 6,500 business owners create and scale ad campaigns and has worked with some of the top names like UC Davis, Digital Marketer, Pete Vargas, Michael Hyatt, Jen & Chris Winfield, Eric Worre, Bossbabe, Anthony O’Neal, Selena Soo, Bethany Hamilton, ThinkMedia, Siimon Reynolds and many more.
She was also the Director of Marketing at Clients on Demand for 5 years, where she helped grow the company from $1 MIL per year to $15 MIL per year, earning $10-15 for every $1 spent on ads.
Today, Adrienne leverages her 17+ years of marketing expertise and leadership to offer high-level business owners something rare: a Fractional CMO who has mastered every facet of building successful businesses.
From founding a print magazine and turning it into a thriving, revenue-generating machine, to leading multi-million dollar ad campaigns and scaling companies from the ground up, Adrienne’s hands-on experience is unmatched.
She’s not just another CMO; she’s a strategic playmaker and a strong leader who knows how to help teams operate at their highest potential.
With her track record, Adrienne is the powerhouse you want leading your marketing efforts and setting your business up to win big.
Alysha Bell
Marketing Director/Integrator
Alysha plays a pivotal role in transforming marketing strategies into action. Working closely with the CMO, she ensures that every element of the company’s vision is executed. From overseeing launch plans, social media strategies and content creation to managing task delegation and project timelines, Alysha thrives on keeping projects organized, efficient and aligned with company goals.
Before joining Powerplay Media in 2020, Alysha spent over a decade building her career in Operations and Marketing. She started at the ground level in a magazine fulfillment company, working her way up from the mailroom to become the youngest Department Manager, overseeing a team of 17 employees. In her role as Customer Care Manager, she quickly made an impact, implementing cost-saving measures that reduced department expenses by 70% within her first 90 days. Alysha’s ability to streamline processes and drive results earned her multiple promotions, eventually leading her into the marketing space.
As Sr. Digital Operations Manager, Alysha was responsible for market research, digital campaign execution and managing ad operations for various business units.
She oversaw everything from lead generation and marketing automation to managing 3rd-party vendors and optimizing digital campaigns. Her operational expertise, coupled with her ability to dive into the challenges of marketing, has made her a highly effective leader who brings both structure and innovation to the table.
For clients looking to hire Powerplay Media in a fractional capacity, Alysha brings unmatched value in marketing operations. She ensures clear communication and collaboration across the entire team, managing deadlines and milestones to keep campaigns moving forward.
With her at the helm, clients can trust that their marketing efforts will run like a well-oiled machine, with every team member working in their zone of genius.
Alysha’s keen eye for detail and problem-solving skills allow her to anticipate challenges and find solutions that improve customer experiences and drive revenue growth.
Jenn Martin
Senior Meta Ads Manager
Jenn Martin, our Senior Ads Manager, oversees Meta ad accounts for all of our clients, optimizing ad spend to achieve exceptional results. With over 6 years of experience in online business, Jenn continues to stay on top of the latest Meta best practices and platform trends. Her data-driven approach offers actionable insights that help clients reduce cost per acquisition, improve return on ad spend and optimize every stage of the funnel for higher conversions.
Jenn’s expertise extends beyond technical strategy, as she also crafts compelling ad copy designed to captivate audiences and drive engagement. Her ability to balance creative elements with performance-driven tactics ensures that every campaign is tailored for success.
Before her advertising career, Jenn gained valuable experience in administrative roles across various industries, including education, healthcare and third-party administration. These positions honed her organizational skills, meticulous approach and ability to manage complex operations—qualities she now leverages to support our clients and their marketing strategies with precision and efficiency.
Jenn also holds a master’s degree in biblical counseling, was a certified personal trainer, is a classically trained singer and has owned her own online business. These experiences have strengthened her leadership, strategic thinking and attention to detail, all of which she applies to ensure our clients consistently achieve their marketing goals.
Aaron Bell
Content Creator & Podcast Producer
After a 13-year career in healthcare, Aaron took a leap and transitioned into the online space to pursue his passion for creative storytelling. As someone who finds endless inspiration in animation, film, music and books, Aaron channels his love for visionary art forms into his work. His background in healthcare instilled in him exceptional attention to detail and time management, and has often been praised for his high integrity and reliability.
Aaron brings a unique blend of creative and technical skills to Powerplay Media. Whether he’s editing video content or crafting social media assets, his deep love and appreciation for diverse storytelling mediums allows him to bring a fresh perspective to every project.
He thrives on collaborating with clients who have bold ideas, delivering quality content that is both compelling and engaging.
Specializing in long-form video editing, short-form video content, podcast management and social media content creation, Aaron brings a multifaceted skillset to every project. Aaron’s versatility in his passion for the arts, music and media allows him to adapt to various formats and styles. There’s nothing that makes him happier than seeing a visionary’s vision come to life and getting to play a role in it.
Heather
Terwilliger
Graphic Designer
Heather is a graphic designer with a knack for creating intuitive funnel and website designs that don’t just look good—they’re built to convert. Her custom, audience-first designs are expertly crafted to captivate attention and drive action, seamlessly blending beauty and strategy to elevate your brand.
Heather’s superpower is bringing heart and creativity into every marketing asset, transforming them into visually stunning and high-performing tools that resonate with your audience.
When she’s not designing, you’ll find her exploring hidden gems in used bookstores, diving into spooky podcasts or watching The Office for the umpteenth time.
Don’t Wait to Build Your Dream Team!
With Powerplay Media, you get the immediate advantage of a fully functional marketing team that hits the ground running—with the goal to eventually build a permanent team from the inside out.
Instead of trying to cobble together resources or wait for the perfect hire, you can focus on what you do best while we turn your marketing into a powerhouse.
Let’s create a marketing machine that keeps working for you long after we’re done.
