In this episode...
When running Facebook ads to a broad audience, creating high-converting copy can be a challenge. In order to reach clients more effectively, you may need to build different ad sets for different groups, then craft unique messages for each set. This messaging may change depending on the geographical locations of your audience, or the certain times of the year when they are most active. In such cases, you have to figure out the best way to target these individual audiences—and Facebook advertising expert Adrienne Richardson is here to help!
Adrienne Richardson, host of the Powerplayers in Business and Life podcast, answers questions from her listeners about the best ways to target cyclical audiences with your Facebook ads. She explains the difference between traffic and conversions, how to adjust your messaging to target multiple audiences, and the importance of geography when crafting high-converting copy. Stay tuned.
Here’s a glimpse of what you’ll learn:
- Question 1 from Charles: What is the difference between traffic and conversions?
- Question 2 from Charles: Does the geography of my audience impact the results of my targeting?
- Question 3 from Mike Roy: How can I target service-based business owners with my Facebook ad copy?
Resources Mentioned in this episode
Sponsor for this episode...
Powerplay Media specializes in creating highly profitable & scalable Facebook & Instagram Ads by strategically delivering the right message to a qualified market.
Businesses that want to achieve sustainable growth and profitability hire Powerplay Media for their notable marketing expertise. They offer a premium done-for-you lead generation service for businesses at a million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond.