S2E2 Live Call-in: How to Better Optimize Facebook Ads | Powerplay

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Season 2: Episode 2

Live Call-in Q&A Show


Adrienne Richardson

In this episode...

For first-time users and seasoned marketers alike, it can be difficult to determine the best ways to use, optimize, and target your Facebook ads. Maybe you’re wondering where to set your budget when just starting out in order to stop yourself from overspending. Or perhaps you’re looking for strategies to better implement Facebook Messenger into your ad campaigns. Either way, paid traffic specialist Adrienne Richardson has the solutions for you. 

In this episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers questions from her listeners about how to best optimize Facebook ads. Tune in as she discusses top tips for creating clickable Call-to-Action buttons, the ins and outs of setting an advertising budget, and how first-time users can overcome their fear of running ads on Facebook.

Here’s a glimpse of what you’ll learn:

  • Question 1 from Christina: What are some useful tips for making my Facebook ad targeting less general and more relevant to my niche?
  • Question 2 from Christina: How do I target and create ad copy for executives looking to change their careers?
  • Question 3 from Christina: Which demographic should I target in order to reach the right people?
  • Question 4 from Christina: How much should I add to my advertising budget to increase my audience stats?
  • Question 5 from Dennis: Should I optimize my Facebook ads for traffic over conversions?
  • Question 6 from Dennis: How do I create a custom audience from my opt-in form?
  • Question 7 from Dennis: What are the best practices for optimizing Instagram Story ads?

Sponsor for this episode...

Powerplay Media specializes in creating highly profitable & scalable Facebook & Instagram Ads by strategically delivering the right message to a qualified market. 

Businesses that want to achieve sustainable growth and profitability hire Powerplay Media for their notable marketing expertise. They offer a premium done-for-you lead generation service for businesses at a million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond.

For more information visit www.wearepowerplay.com

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