S2E3 Live Call-in: The Best Strategies for Building Facebook Groups | Powerplay

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Season 2: Episode 3

Live Call-in Q&A Show


Adrienne Richardson

In this episode...

Facebook groups are an invaluable tool for marketers and business owners, as they provide a digital space for people with similar interests to gather and communicate. Because of this, Facebook groups are an excellent way to learn more about your target audience’s pain points and, in turn, create high-converting Facebook ads. According to lead generation expert Adrienne Richardson, Facebook groups are also a more affordable option for new users looking to utilize Facebook ads without breaking the bank. 

In this week’s episode of the Powerplayers in Business and Life podcast, Facebook lead generation expert Adrienne Richardson answers her listeners’ questions about the best strategies for building Facebook groups and creating high-converting ads. She gives her tried and true solutions for warming up cold leads, narrowing down target audiences, and finding the perfect size for your Facebook ad campaign. Stay tuned.

Here’s a glimpse of what you’ll learn:

  • Question 1 from Alistair: What is the best way to test my Facebook ad copy?
  • Question 2 from Alistair: How do I set up and optimize my Call-to-Action button with Facebook Messenger?
  • Question 3 from Joé: How do I overcome my fear of using Facebook ads and lower my risk of losing money?
  • Question 4 from Joé: When should I invite people to book a market research call with me?
  • Question 5 from Pamela: Why are fewer people joining my Facebook group when I use boosted ads?
  • Question 6 from Pamela: Should I only target people who can afford my offer to join my Facebook group?
  • Question 7 from Nancima: What strategies can I use to narrow down my target audience without going too niche?
  • Question 8 from Nancima: What is the ideal audience size for a Facebook ad campaign?

Sponsor for this episode...

Powerplay Media specializes in creating highly profitable & scalable Facebook & Instagram Ads by strategically delivering the right message to a qualified market. 

Businesses that want to achieve sustainable growth and profitability hire Powerplay Media for their notable marketing expertise. They offer a premium done-for-you lead generation service for businesses at a million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond.

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