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Season 2: Episode 6

Live Call-in Q&A Show

WITH

Adrienne Richardson

In this episode...

How do you choose the right people to target when creating a Facebook ad campaign? The best place to start is usually with your primary audience. These are the people who are already ideal clients for your business, meaning that they are currently looking for the solutions that you offer. Next, you’ll want to target people who are considering your offer. This approach is a bit trickier, and there are many ways to go about attracting and converting a second and third audience. Luckily, Facebook lead generation expert Adrienne Richardson has some valuable advice up her sleeve.

In this week’s episode of Powerplayers in Business and Life, host Adrienne Richardson answers questions from her listeners about how to target different audiences with your Facebook ad campaigns. She gives her advice on the best ways to increase your engagement, how to target within the Special Ad Category, and when you should bundle multiple audiences in one ad set. Stay tuned.

Here’s a glimpse of what you’ll learn:

  • Question 1 from Sabrina: What are the best practices for getting engagement on a Facebook Ad?
  • Question 2 from Dennis: What audiences should I target for a low ticket offer with an upsell?
  • Question 3 from Dennis: How is the targeting approach for a digital information product different from that of an e-commerce product?
  • Question 4 from Alina: How do I target an audience in the Facebook Special Ad Category?
  • Question 5 from Alina: Why do my Facebook ad conversions decrease when I increase my ad budget?
  • Question 6 from Alina: When should I bundle multiple audiences when creating Facebook ad sets?

Sponsor for this episode...

Powerplay Media specializes in creating highly profitable & scalable Facebook & Instagram Ads by strategically delivering the right message to a qualified market. 

Businesses that want to achieve sustainable growth and profitability hire Powerplay Media for their notable marketing expertise. They offer a premium done-for-you lead generation service for businesses at a million in revenue or more, as well as a top-notch mastermind for business owners who want to scale to 7 figures and beyond.

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