FINALLY PUT AN END TO THE MOST UNPREDICTABLE
PART OF YOUR BUSINESS… CONSISTENT TRAFFIC.
How to Ensure Every $1.00 You Spend on Paid Traffic is Leveraged for Maximum Effect & Profitability
Tap into Pro Advice Inside the Paid Traffic Mentorship Program That Pays for Itself Every Month!
Before You Start Your Next Ad
Read This First
Right now, the amount of “noise” and distraction in the news feed is greater than ever before, and with ad costs rising… it’s getting harder and harder for businesses to create profitable campaigns.
The last couple of years brought many unexpected challenges and it doesn’t matter if you’re trying to sell low ticket courses or high ticket programs and services, the volatility (and instability) in ads has reached an all-time high.
Let's Be Real Though,
Even During "Normal Times"...
Running Ads Can Be
.
For most people, starting a new ad campaign is both exhilarating and terrifying.
It’s a mixed bag of feelings…
- if the ads work, your business grows.
- if they don’t, your bank account tanks real quick.
It feels a bit like gambling.
And these days, it feels like there’s even more at stake, right?!
If you’ve been running ads for more than 24 hours, you know how hard it can be to get it right.
There are dozens of micro-decisions you need to make each time you start new ads.
- What targeting should I choose in order to reach people who want what I’m selling?
- Should I choose a stock image or an image of myself?
- How do I write an ad that gets people to click?
- What can I do to STAND OUT from my competition?
- Should I start with a low budget and play it safe? Or spend more to get results quicker?
- How long should I let this ad run before I decide to keep it or turn it off?
- Is a video ad better than a static image?
- What’s the best strategy for getting MORE sales?
These Are...
Million Dollar Questions, Baby!
THESE ARE THE QUESTIONS THAT WILL HELP YOU EITHER
Catapult or Quit
Because, when answered correctly, they can be the difference between ads that are on track for continued growth + success… or ones that munch on your budget without ever showing a positive ROAS.
And not for lack of trying either!
- YOu Set Up the Funnel
(no small feat!)
- You created the webinar
(so many slides!)
- You Built the course
(finally executing that great idea!)
You are dang proud of yourself for accomplishing the groundwork to even be ready for ads.
But as soon as you start actually running campaigns...
all that well-earned pride turns to defeat as your funnel falls tragically short on the results you know it should be getting (but isn’t).
You try to optimize the issue yourself with the help of YouTube, Google, or asking questions from people just as confused as you in a random Facebook Group or Reddit thread…
But betting your whole budget on any of these methods is only resulting in more losses leaving you feeling helpless, vulnerable, and a little nauseous…
But no more!
IT'S TIME TO GO FROM POWER-LESS to
POWER-FULL
Paid Traffic Mentorship
nEVER aGAIN BE lEFT IN THE dUST TO fIGURE oUT tRICKY aDS ON yOUR oWN!
Perfect for Most
Industries & Offers
FROM LOW TICKET INFOPRODUCTS TO HIGH TICKET PROGRAMs / SERVICES
The Hub for All Things Paid Traffic
Meet the Coaches
Facebook & Instagram Ads
With Adrienne Richardson
I’ll be your main guide and mentor inside Powerplayers Club! Tap into my 10+ years of experience running Facebook ads and decrease the amount of time between launching and seeing results so you can get a faster return on investment. Turn failing Facebook ads into winning campaigns sooner than ever before!
As the owner of Powerplay Media, I manage about $10 Million per year in ad spend and will be sharing my wisdom and knowledge with you.
Join me at our Weekly Q&A Calls and inside the Community to get support when you need it with your Facebook and Instagram Ads AND overall marketing strategy.
TikTok Ads
With Janet Johnson
Janet is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a return on investment with their TikTok Ads and she has helped to generate MILLIONS OF DOLLARS for clients.
Watch Janet’s TikTok Ads Mastery Training inside this mentorship, join her on Monthly Q&A Calls and inside the Community to get support when you need it.
YouTube Ads
With Jake Larsen
Jake is the Founder of Video Power Marketing, a video advertising agency that has generated millions of dollars in trackable sales for their clients and is helping people grow their influence and business with the power of YouTube ads.
Catch Jake’s YouTube Ads Training inside the mentorship and join him on Monthly Q&A Calls, where you can get his help answering questions about ad set up, strategy, creatives and more.
Copywriting
With Sue Howard
Sue helps small business owners turn their ideal customer’s words into copy that gets results. With over 9 years of experience in data analysis, copywriting & cyberpsychology, she specializes in providing actionable insights that help businesses grow.
Members can get copy support inside the Facebook Group – from ad copy to landing page copy, Sue is ready to help you create high-performing copy that gets you more clicks and sales.
Get 5-Star Support in The Club...
Facebook Q&A Calls
- Weekly
Every week, Adrienne Richardson hosts live Facebook Q&A Calls where you can jump on Zoom, get my eyeballs on your ads, and ask any questions you have about your ads, your offer or overall marketing strategy.
TikTok Q&A Calls
- Monthly
Every month, Janet Johnson will host a Q&A call to answer any questions you have about TikTok ads. Share your screen and get feedback on ad creatives, targeting or any other related help you need to get the best results from your TikTok ads.
YouTube Q&A Calls
- Monthly
Every month, Jake Larsen will host a Q&A call to answer any questions you have about YouTube ads. Share your screen and get feedback on ad creatives, targeting, budgeting or any other support you need to crush it with YouTube ads.
What's Working Now
- Monthly
Stay up on the latest in the land of ads and online marketing! Each month, I’ll share insider recommendations for handling algorithm updates, latest ad strategies and small tweaks that have a BIG IMPACT on performance. I’ll keep you informed about any important changes so you won’t lose money by using outdated methods.
Copywriting Support
- As Needed
Your ad copy and landing page copy are critical components of a successful ad with a positive ROI. Our expert copywriter, Sue Howard, will review your ad copy, headlines and landing pages to help you achieve higher click-through-rates and better converting pages!
Access to Coaches
- Daily
Members can post questions in the group every day to get help from all of our coaches in between live calls. Plus you can hang out with other Powerplayers in the program to stay accountable, engaged and connected with amazing entrepreneurs who understand your language!
You never have to “guess” what resource you need. The support that’s baked into Powerplayers Club will always show you what your next step is to get the results you need most.
Plus These Limited-Time Bonuses!
Bonus Title #1
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Bonus Title #2
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Bonus Title #3
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Receive Everything Above Plus These
Power Perks
Power Perk #1
Private Podcast
I know you’re busy, so my team will download all of the Q&A calls onto a private podcast feed that you can listen to on the go!
Power Perk #2
Guest Experts
Expand your marketing skills EVEN MORE as special guest speakers teach on topics like: UTM tracking, improving page load speed and much more!
You Can Do Your Own Ads
...But You Don't Have to Do Them Alone
Let’s be candid here: most memberships are filled with an overwhelming amount of content with no clear direction on where to start or how to solve the problem that brought you there in the first place.
Paid Ads can be confusing, but getting support shouldn’t be.
That’s why instead of baking in more stuff, Powerplayers Club is structured to provide you more help.
Partner & Scale With Us Over the Next 12 Months!
Our coaches at Powerplayers Club want to partner with you for the next 12 months. We’ll help you solve your most urgent ad problems first, and continue to support you for the next 12 months as you grow and scale toward your goals.
Paid Traffic Mentorship
Daily Access to Coaches Inside FB Group
Weekly LIVE Facebook Q&A Calls
Monthly LIVE TikTok Q&A Calls
Monthly LIVE YouTube Q&A Calls
Q&A Recordings (Video & Podcast)
Foundational Trainings for Facebook, TikTok and YouTube
Expert Copywriting Support
Monthly What's Working Now
Guest Trainer Vault
BONUS! Bonus Title #1
BONUS! Bonus Title #2
BONUS! Bonus Title #3
Total Value: $75,275 Per year
Today's Price: $297 per month for 12 months of access
Today's Price:
$297 per month for 12 months of access
OR get 2 free months when you pay in full!
With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!"
I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant."
So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!"
The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!"
With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!"
I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant."
So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!"
The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!"
With Over
45 Years of
Combined Experience
Managing Ads for private clients, handling budgets as large as
$500,000 per month...
I promise, our coaches have seen and done it all!
… that means, once you’re in the Powerplayers Club, you’ll get the benefit of all the wisdom and knowledge we’ve developed over the years!
My Done-For-You private clients pay me between $5,000 and $20,000 for access to this wisdom and support… but you get it all for just $297/month!
Consider this your marketing “insurance plan” that safeguards your valuable advertising dollars, ensures you’ll always be “in the know” on the latest algorithm changes and how to make it work for you with customized feedback and ongoing support to…
the
Powerplayers Club Difference
Other "Memberships"
Overwhelming Amount of Content
You're bombarded with hours of coaching call replays, dozens of random trainings and too many resources that you're left to sift through on your own.
No Clear Outcome or Plan for Success
Even though you have access to lots of "stuff", there's no clear plan for you to follow or any measurement of actual success.
Lack of Support from the Leader
The blind lead the blind in the community where other members answer questions (and they are NOT experts) and you rarely get feedback from the actual leader of the membership.
Outdated Information
Training videos aren't consistently updated and you're in the dark when it comes to the latest or most urgent changes happening to the ads platforms.
Quick Start Traffic Plan
We’ll help you identify what traffic sources to focus on first and when you should add in a new traffic source to your marketing strategy.
Mentorship Experience
Get a high level of support that's unheard of in other programs. Your success is our priority!
Daily Access to Coaches
Get expert answers to your questions in a timely manner with daily access to Facebook, TikTok, YouTube and Copywriting Coaches.
Up-To-Date Information
You'll always be informed of the latest changes to the ad platforms and know exactly how to implement them as they happen.
Save Money
No more wasteful ad spend! The mentorship will save you $$$, AND months of your time!
With the Powerplayers Club
You'll Have Everything You Need To:
- Decrease the amount of time between launching ads and seeing results so you can get a faster return on investment. Turn failing ads into winning campaigns sooner than ever before!
- Eliminate the need to hire an expensive agency… instead, save that money and invest your hard-earned dollars into your own ads!
- Never guess again or make uninformed decisions about how to manage your ads successfully! Access your Traffic Coaches whenever you have an ad question.
Frequently Asked Questions
About Powerplayers Club
How long will I have access to the trainings and support?
You get access to all of our coaches and trainings inside the Powerplayers Club for 12 months. You can pay in full for the year (and get 2 months free) or choose the payment plan.
Do you outsource support to your staff?
No way! We don’t hire admins or assistants to answer questions in the Facebook group. Our Coaches are THE experts and you get direct access to them in the group.
Can I purchase a mentorship for someone else?
Yes, you can purchase a mentorship for someone on your team.
We only allow one person in the Facebook Group, per member. If you purchased a membership, but would like someone else on your team to be in the group that is ok. We will not allow you and someone else on your team to be in the Facebook group at the same time unless you pay for both members.
When are the Q&A calls?
Facebook Q&A Calls take place every Wednesday at 8am PT/11am ET.
TikTok Q&A Calls take place on the last Tuesday of every month at 11:30am PT/2:30pm ET.
YouTube Q&A Calls take place on the 2nd Monday of every month at 12:30pm PT/3:30pm ET.
All calls are recorded so you can watch (or listen on the private podcast) at a later time if you can’t be there live.
Occasionally they are held on different days, due to holidays, etc. The call schedule is posted in advance so you can plan accordingly.
Who is Powerplayers Club NOT for?
We are not eComm, Real Estate or brick & mortar strategy experts. However, all of the trainings are greatly beneficial to ALL types of businesses.
Note: Most ad platforms consider Realtors to be in a “special ad category.” This means that your targeting options are greatly limited. Because of that, not all of our trainings will work for your industry. While you will gain lots of valuable, usable knowledge, please know that the training will be only partially applicable for Realtors.
We don’t have specific trainings inside of PPC for local brick and mortar based businesses, but we can talk about strategy and help with your targeting during the Q&A calls and inside the Facebook Group.
What is your cancellation and refund policy?
Due to the nature of the services and trainings provided, we do not provide refunds under any circumstances for monthly or annual plans. By purchasing a mentorship you understand that you are agreeing to a 12 month commitment and that you will not be eligible for a refund.
Memberships do not automatically renew. We will notify you 30 days before your membership expires to give you a chance to renew your membership.
Contact [email protected] in advance if you have any questions or concerns about your membership renewal or status.
Partner & Scale With Us Over the Next 12 Months!
Our coaches at Powerplayers Club want to partner with you for the next 12 months. We’ll help you solve your most urgent ad problems first, and continue to support you for the next 12 months as you grow and scale toward your goals.
Paid Traffic Mentorship
Daily Access to Coaches Inside FB Group
Weekly LIVE Facebook Q&A Calls
Monthly LIVE TikTok Q&A Calls
Monthly LIVE YouTube Q&A Calls
Q&A Recordings (Video & Podcast)
Foundational Trainings for Facebook, TikTok and YouTube
Expert Copywriting Support
Monthly What's Working Now
Guest Trainer Vault
BONUS! Bonus Title #1
BONUS! Bonus Title #2
BONUS! Bonus Title #3
Total Value: $75,275 Per year
Today's Price: $297 per month for 12 months of access
Today's Price:
$297 per month for 12 months of access
OR get 2 free months when you pay in full!
I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar."
Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling."
Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!"
I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU."
I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar."
Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling."
Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!"
I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU."
Unfortunately, There Are No Redos with Ads.
Once you’ve handed over the benjamins to the ad platforms, you can’t get your money back.
THERE’S NO REFUNDS IN THE LAND OF PAID TRAFFIC
Continuing to run ads on your own, without expert help could cost you another 3, 4, 5 thousand dollars or more if you continue to do this on your own.
Just like you’re smart to insure your house and your car to protect yourself from the unknown… it’s just as smart to protect your advertising investment.
The Powerplayers Club is like
There are things you simply cannot anticipate when it comes to running paid traffic, so for a small monthly fee, you can take on those unpredictable challenges masterfully and have confidence knowing where to go for help when you have questions with ad copy, images, algorithm changes, scaling strategies and more. I’ll be there with you through it all!
© 2013 – 2023 | POWERPLAY MEDIA