Powerplayers Club - Powerplay

Finally put an end to the most agonizingly unpredictable part of your business… Facebook Ads.

Tap into Pro Advice Inside the Facebook Ad Mentorship Program That Pays for Itself Every Month! 

Before you start your next Facebook ad

Right now, the amount of “noise” and distraction in the news feed is greater than ever before, and with ad costs rising… it’s getting harder and harder for businesses to create profitable campaigns.

2021 brought many unexpected challenges and it doesn’t matter if you’re trying to sell low ticket courses to parents or high ticket programs to dentists, the volatility (and instability) in ads has reached an all time high.

LET’S BE REAL THOUGH…

even during “normal times”

Facebook Ads can be

For most people, starting a new ad campaign is both exhilarating and terrifying.
It’s a mixed bag of feelings…

… if the ads work, your business grows.
… if they don’t, your bank account tanks real quick.

It feels a bit like gambling.
And these days, it feels like there’s even more at stake, right?!

If you’ve been running ads for more than 24 hours, you know how hard it can be to get it right.

There’s dozens of micro-decisions you need to make each time you start new ads.

What targeting should I choose in order to reach people who want what I’m selling?

Should I choose a stock image or an image of myself?

How do I write an ad that gets people to click?

Should I start with a low budget and play it safe? Or spend more to get results quicker?

What can I do to stand out from my competition?

Is a video ad better than a static image ad?

How long should I let this ad run before I decide to keep it or turn it off?

What’s the best strategy for getting MORE sales?

These are

Because they can be the difference between a business that thrives and grows exponentially… and one that takes forever and a day to take off.

With so much potential for…

failed campaigns, denied ads, and expensive costs,

…who wants to bet their whole budget (or credit card availability) on Facebook ads that MAY OR MAY NOT work?

If the thought of losing money and time leaves you feeling helpless, vulnerable, and a little nauseous,

With over

Managing Ads For My Private Clients…
Handling budgets as large as

$500,000 per month…

And teaching over 5,500 business owners how to successfully do their own ads. I promise, I’ve seen and done it all!

My methodology is a mixture of 

and once you’re in the Powerplayers Club, you’ll get the benefit of all the wisdom and knowledge I’ve developed over the years!

It’s time to go from

Power-LESS to Power-FULL

WITH THE

For small business owners who want tried-and-true, trustworthy Facebook Ad advice at their fingertips so they can have certainty in managing their own ads, increase profitability and never want to be left alone to figure out tricky ads on their own again!

The Powerplayers Club is full of valuable, timely info and amazing support. Adrienne has a wealth of knowledge and wisdom and shares it freely. She has been my Coach for a few years now and she knows her stuff.

With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!

Heather Blaise

Founder & CEO

Boost U

Consider this your marketing “insurance plan” that safeguards your valuable advertising dollars, insures you’ll always be “in the know” on the latest algorithm changes and what’s working RIGHT NOW and gives you the necessary tools to

turn ad clicks into dollars

Powerplayers Club has increased my confidence. The great thing for me is that the Powerplayers Club is like a “One Stop Shop” where questions can be asked, clarity sought, individual input valued and reminders prompt. 

I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant.

Peri Mason

Owner

Peri Mason Guiding Success

Perfect For Most

INDUSTRIES & OFFERS

I really appreciate the presence of the private Facebook Group where I can ask Adrienne questions in regards to my Facebook Ads. I’m very new to this, so having her address my concerns has been helpful. I love being able to learn from other members as well, so I can compare notes, and be kept abreast on how/what Facebook Ads are doing for others and the current FB prices/conversion rates.

The Guest Trainer Vault and the resources such the Canva Ad Templates and the Learning Library have been such a game changer for me. It certainly has equipped me and leveled up my confidence in Facebook Ads, as I now have access to these available resources.

So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!

Winnie Fannon

Director, Owner and Marketer

twpalliance.com

Basically, what I’m saying is…

and get the help you need so you can finally ditch the overwhelm and

It’s not easy to sort through where the experts are in any field online… and for sure if you’ve found Adrienne, you have found your Facebook and other advertising experts. I feel in good hands when an ad is rejected, or I hit some tech bump that I can rely on her. At times, I even can now solve these problems by myself because I have had enough training with her. I honestly wouldn’t trust anyone else. She’s my main FB squeeze!

Elizabeth Carey

Founder

Anxiety-relief-solutions.com

Here’s all the deets...

Live Q&A calls

($2,000 value)

Bring ALL your questions to the live Q&A Calls held weekly and get the support you need! Whether you have a question about targeting the right audience, crafting ad copy that attracts the right customers, choosing the right images or videos, tips for improving landing page conversion rates, troubleshooting problems or brainstorming offers and prices… I cover all of those topics AND MORE on the calls.

What's Working NOW

($500 value)

Stay up on the latest and greatest in the land of Facebook ads! Each month, I’ll share insider recommendations for handling algorithm updates, latest ad strategies to use as Facebook evolves, and those seemingly small tweaks you need to make that have a BIG IMPACT on performance. You’ll no longer feel like you’re in the dark, wandering in the wilderness alone. I’ll keep you informed about any changes you need to make so you won’t be left behind and lose money by using out-dated methods.

Daily Access To Adrienne

($500 value)

Members can post questions in the group every day to get help from Adrienne in between live calls. Plus you can hang out with other Powerplayers in the program to stay accountable, engaged and connected with amazing entrepreneurs who understand your language! 

Monthly Funnel Audit Opportunities

($500 value)

Each month, I choose several people to participate in a funnel audit where I review funnel stats, diagnose problems, give suggestions for improvement and help develop a plan for scaling their campaigns. Members can submit an application at any time for their funnel to be considered.

Rolodex of Resources

($197 value)

Good help is hard to find! I’ll give you my list of approved copywriters, graphic designers, funnel builders and ad managers who I trust and recommend. Next time you need an expert to help with your marketing needs, you’ll know exactly who to turn to! 

Canva Ad Templates

($500 value)

Save time and money with our customizable Canva templates you can use to create your own branded ad images. We’ve got a gallery full of options and a tutorial that shows you how to make them your own in a matter of minutes!

There is no better place to learn about up to the minute changes in Facebook ads. Adrienne’s amazing, no-nonsense approach to getting the most out of your Facebook advertising dollars is why I joined Powerplayers Club and she does not disappoint time after time. 

I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar.

Tracey Albrecht

Owner

Hope to Home

Get access to my Learning Library

that contains over

$5,602

worth of valuable trainings!

Click on each thumbnail to read more about each program

On-target-II
FollowTheCrowd
NoBrainerBudgeting
DataDecoder
FB Group -Adcelerator_Bonus-1
ROI
LandingPageOptimizer
StatTrackingSpreadsheet
FanFrenzy

Click on each thumbnail to read more about each program

On-target-II
FollowTheCrowd
NoBrainerBudgeting
DataDecoder
FB Group -Adcelerator_Bonus-1
ROI
LandingPageOptimizer
ElevateYourOpenRate_Thumbnail
FanFrenzy
ProfitMaximizingCalculator[1]
S10MiniWorkshopMasterclass_Thumbnail_v5
Campaign-Structure-Success-Secret-thumb2

Click on each thumbnail to read more about each program

FollowTheCrowd
NoBrainerBudgeting
ProfitMaximizingCalculator
DataDecoder
FB Group -Adcelerator_Bonus-1
ROI
LandingPageOptimizer
ElevateYourOpenRate_Thumbnail
FanFrenzy
ProfitMaximizingCalculator[1]
S10MiniWorkshopMasterclass_Thumbnail_v5
Campaign-Structure-Success-Secret-thumb2

Most ads gurus either overcomplicate things, making it impossible for a small business owner to implement and then have NO IDEA how to scale the right way or coach you through it. When I found Adrienne’s course (On Target, plus the other courses/coaching she offers), I FINALLY got clarity on what I’ve been doing wrong and how to fix it, and I realized not only what’s possible; but where I’ve been giving up on ads before I truly give them a chance.

Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling.

Karen Dudek-Brannan

Owner and CEO of Dr. Karen LLC
DrKarenSpeech.com

Receive EVERYTHING above

PLUS these POWER PERKS:

POWER PERK #1:

GUEST TRAINER VAULT

($4,673 value)

Club members get to expand their marketing skills EVEN MORE as special guest speakers teach on topics like: Youtube, low ticket funnels, UTM tracking, how to get on tv, content batching, adding multiple revenue streams to your biz, OBS streaming and many more to come!

POWER PERK #2:

SUPPORT FROM OUR EXPERT COPY COACH

($500 value)

Words have power when it comes to marketing… and this is especially true for your Facebook ads. You want copy that pulls the ideal client in and gets them to take action. Each month, our expert copywriter, Sue Howard will hold a dedicated Q&A call to review your ad copy, headlines and landing pages.

POWER PERK #3:

MONTHLY ad creative brainstorm sesh

($500 VALUE)

Keeping ad creatives fresh will help lower your ad costs. Each month, I’ll hold a brainstorming session to help you come up with new attention-grabbing images so you’ll never run out of ideas!

POWER PERK #4:

audience targeting cheat sheet

($97 VALUE)

This is my highly sought-after Audience Targeting Cheat Sheet. It contains a list of over 2,000 interests in 25 different niches that I use when managing ads for my private Done For You clients. Never again will you have to guess who you should target to reach your ideal client.

I struggled with Facebook ads for a long time and wasted so much time, money and energy until I found Adrienne Richardson. She’s the only teacher in all of the online courses I have taken that has actually netted me results.

First, with how to attract thousands into my Facebook Group and then how to run ads to a tiny offer that helped fund my ad spend and add thousands more to my list. Can’t wait to hone my webinar funnel with her next!

Honestly, I was just about to give up on this whole online world until I started experiencing success with Adrienne. It is rare to find Coaches these days that will tell you the truth and I totally trust her to tell me what is possible or to guide me to where I can find the answer. Whether you are a beginner or a pro you’ll be so lucky to get to work with her. I thank my lucky stars she started her own business and is sharing knowledge about Facebook Ads and Marketing!

Cindy Lu

CEO

CHRO Partners

Just

$197/Month

or pay in full for the year and I’ll GIVE YOU

 2 FREE MONTHS in the Club!

I am so grateful for Powerplayers club. The content is invaluable for helping me to understand best practices for working with my clients and I refer to it all the time. The mix of information helps not only my ads but with all aspects of my marketing and has gone a long way towards helping me build my business and establishing myself in my niche. 

Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!

Susan Francis

Mindset & Business Coach

Susan Francis Coaching

MONTHLY MENTORSHIP
(Total Value $15,372/mo)
$197 Per Month
  • Daily Access to Adrienne ($1,000 value)
  • Weekly Q&A Calls ($2,000 value)
  • What's Working Now ($500 value)
  • Learning Library Access ($5,602 value)
  • Funnel Audit Opportunities ($500 value)
  • Expert Copywriting Support ($500 value)
  • Guest Trainer Vault ($4,673 value)
  • Canva Ad Templates ($500 value)
  • BONUS: Audience Targeting Cheat Sheet ($97 value)

BEST VALUE

ANNUAL MENTORSHIP
(Total Value $65,266/yr)
$1970 Pay In Full
Get 2 Months FREE
  • Daily Access to Adrienne ($12,000 value)
  • Weekly Q&A Calls ($24,000 value)
  • What's Working Now ($6,000 value)
  • Learning Library Access ($5,602 value)
  • Funnel Audit Opportunities ($6,000 value)
  • Expert Copywriting Support ($6,000 value)
  • Guest Trainer Vault ($4,673 value)
  • Canva Ad Templates ($500 value)
  • BONUS 2 Months FREE in PPC ($394 value)
  • BONUS: Audience Targeting Cheat Sheet ($97 value)
Save $394

Less than one week after watching Adrienne’s training, my ROAS doubled from 0.6 to 1.2 for a $19.99 low-ticket offer on a $250/day ad spend. One week later and my ROAS literally went up 300% within 5 days of implementing Adrienne’s strategies and it’s still climbing!

I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU.

Krister Ungerbock

Author, 22 Talk Shifts: Tools to Transform Leadership in Business, in Partnership and in LIfe

(and even good times honestly)

is found right here in the

PPC has been a game changer for me. I have been running ads and having mild success, but did not have all the elements I needed to make informed decisions for my business. With new iOS changes coming, I knew I needed more guidance.

The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. 

Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!

Kelly Cole

Founder

energy2thrivetribe.com

Once you’ve handed over the benjamins to Facebook, you can’t get your money back.

There’s no refunds from the Zuckerberg.

Continuing to run ads on your own, without expert help could cost you another 3, 4, 5, 6 thousand dollars or more if you continue to do this on your own.

Just like you’re smart to insure your house and your car, to protect yourself from the unknown…it’s just as smart to protect your advertising investment.

There are things you simply cannot anticipate when it comes to Facebook, so for a small monthly fee, you can take on those unpredictable challenges masterfully and have confidence knowing where to go for help when you have questions with ad copy, images, algorithm changes, scaling strategies and more. I’ll be there with you through it all!

In the past, I had only used a Facebook Ad agency. The truth is Facebook Ads intimidated me. The challenge was my ads were profitable UNTIL I factored in the ad agency fee.

I had no choice but to learn how to do my own Facebook Ads.

I joined Powerplayer’s Club because I loved Adrienne’s teaching style. She breaks down different areas of FB Ads so simply. The weekly Q&A sessions and Funnel Audits are incredible. I’ve learned so much just from those.

I’m just beginning to implement what Adrienne teaches and already I feel I understand Facebook Ads 1000% more than I did – the strategy, how to monitor them, and how to make decisions.

Colleen Kochannek

CEO

www.scrappyfrontier.com

MONTHLY MENTORSHIP
(Total Value $15,372/mo)
$197 Per Month
  • Daily Access to Adrienne ($1,000 value)
  • Weekly Q&A Calls ($2,000 value)
  • What's Working Now ($500 value)
  • Learning Library Access ($5,602 value)
  • Funnel Audit Opportunities ($500 value)
  • Expert Copywriting Support ($500 value)
  • Guest Trainer Vault ($4,673 value)
  • Canva Ad Templates ($500 value)
  • BONUS: Audience Targeting Cheat Sheet ($97 value)

BEST VALUE

ANNUAL MENTORSHIP
(Total Value $65,266/yr)
$1970 Pay In Full
Get 2 Months FREE
  • Daily Access to Adrienne ($12,000 value)
  • Weekly Q&A Calls ($24,000 value)
  • What's Working Now ($6,000 value)
  • Learning Library Access ($5,602 value)
  • Funnel Audit Opportunities ($6,000 value)
  • Expert Copywriting Support ($6,000 value)
  • Guest Trainer Vault ($4,673 value)
  • Canva Ad Templates ($500 value)
  • BONUS 2 Months FREE in PPC ($394 value)
  • BONUS: Audience Targeting Cheat Sheet ($97 value)
Save $394

I’ve known Adrienne since her Client’s On Demand days. I didn’t hesitate for a second to join her Powerplayers Club.

Why did I choose to be part of her group? Because I have her help 24/7, and for me, it’s very important to have someone to trust that can give me the exact information about Facebook Ads and the updated strategies that I can use for growing my business.

I chose to be part of Adrienne’s group not only for all the value and help I receive but because I have the certainty that with Adrienne I will always find the ultimate truth about what you can and cannot do with Facebook Ads. I really think Adrienne is the bible in terms of Facebook Ads, which can create a clear discernment for you so that you don’t run after the “get rich fast” formulas in your business.

Thank you Adrienne for your help!

Simona Anghel

True Love Relationship Coach For Single Women

Bloom Your Love Life

Frequently Asked Questions About PowerPlayers Club

This is a monthly mentorship program with no long-term commitment. You can stay as long as you want. However, if you know you want Facebook support on an ongoing basis, the best choice is the year-long commitment, save money when you pay in full for the year.

I know there are several Facebook ad membership programs you can choose from. While I can’t speak to how good or bad the others are, what I can tell you is that this mentorship program is unlike anything else you’ve come across. I don’t hold anything back. I share things other experts would never tell you. Not only have I been running Facebook ads for 8 years, I’ve managed ad budgets as large as $500,000 a month (which is NOT easy to do) … and I’ve taught more than 5,500 business owners how to manage ads for themselves! In the Powerplayers Club, I generously share my knowledge and expertise with members and give them the support and guidance they need to confidently use the most powerful marketing tool available to small business owners today.

Yes, you can purchase a mentorship for someone on your team. 

We allow one person in the Facebook Group, per mentorship. If you purchased a mentorship, but would like someone else on your team to be in the Facebook Group that is ok. We will not allow you and someone else on your team to be in the Facebook group at the same time. You would need to purchase a separate mentorship in that case. 

Q&A calls take place every Wednesday. Occasionally they are held on different days, due to holidays, etc. Call times are posted at least 30 days in advance so you can plan accordingly. All calls are recorded so you can watch at a later time if you can’t be there live.

I am NOT an eComm strategy expert, however, all of the trainings are greatly beneficial to ALL types of businesses.

Absolutely! I have tons of experience running ads not just for my own low ticket courses, but also for many of my private clients as well. The strategies and tactics included work great for businesses selling products for $500 or less.

YES! I’ve taught over 3,200 business owners how to successfully use Facebook ads to sell their high ticket programs and services for $3,000-$15,000.

Facebook considers Realtors to be in a “special ad category.” This means that your targeting options on Facebook are greatly limited. Because of that, not all of my trainings will work for your industry. While you will gain lots of valuable, usable knowledge, please know that the training will be only partially applicable for Realtors.

Due to the nature of the services and trainings provided, we do not provide refunds under any circumstances for monthly or annual memberships. By purchasing a membership you understand that you will not be eligible for a refund.

You may cancel your monthly membership at any time by emailing support@wearepowerplay.com at least 5 days before your next billing date to let us know you want to cancel. If you do not reach out to us at least 5 days in advance, your cancellation won’t take affect until the following billing date.

No, other than Brittany, who does the copywriting Q&A call and Amanda who does the mindset call, I’ll be the one helping you in the Facebook Group and on the Q&A calls.

Yes, I can help you find your target audience on Facebook.

Yes, the Q&A calls that I do every Wednesday are live and the copywriting call is also done live.

There is an application inside of the membership site that you are required to complete, it asks you for all of the data that I need access to. 

I do 4 funnel audits each month and they are completed on a first-come, first-serve basis. 

I broadcast the audit live in the Facebook group so that not only you, but everybody in Powerplayers Club benefits from seeing me audit your funnel.

No, that’s included in your membership and there’s no limit to how many funnel audits you can have.

If you can’t make it, I can still answer your questions. We have a question thread in our Facebook group where you can post your questions and I’ll answer them live for you to catch on the recording.

I have a training that talks about how to set up an ad account if you’ve never set up one before, where to find your pixels if you don’t know where that is, and the targeting training is going to show you how to set up your targeting. The people who will benefit from this program the most though, are people who have run ads before. If you’ve never done them, I can still help you and you will still learn, but just realize that you’re going to be starting at a more foundational level and working your way up. Facebook offers a good training for complete newbies called Facebook Blueprint and it’s free.

I don’t have specific trainings inside of PPC for local brick and mortar based businesses, but I can talk about strategy and help with your targeting during the Q&A calls!

No, we have members that live in the US and internationally.

Once your purchase goes through, you will get a confirmation email that gives you the link to the Facebook group and membership site and you’ll have access to everything immediately.

It really depends on what your goal is. While you could start with $10 a day, you’re going to see way better results much quicker with $40 or $50, even if you’re not running ads every single day.

Facebook ads have baffled me for years. Adrienne is the first person whose training made me feel like this was something I could even learn. The way she teaches targeting is SO GOOD and SO SIMPLE.

As soon as I implemented what I learned from her first training, I started seeing tangible results. She’s seriously an amazing teacher.

Eddie Wadsworth

Coach, Author, Speaker
Life [In] Grace

MONTHLY MENTORSHIP
(Total Value $15,372/mo)
$197 Per Month
  • Daily Access to Adrienne ($1,000 value)
  • Weekly Q&A Calls ($2,000 value)
  • What's Working Now ($500 value)
  • Learning Library Access ($5,602 value)
  • Funnel Audit Opportunities ($500 value)
  • Expert Copywriting Support ($500 value)
  • Guest Trainer Vault ($4,673 value)
  • Canva Ad Templates ($500 value)
  • BONUS: Audience Targeting Cheat Sheet ($97 value)

BEST VALUE

ANNUAL MENTORSHIP
(Total Value $65,266/yr)
$1970 Pay In Full
Get 2 Months FREE
  • Daily Access to Adrienne ($12,000 value)
  • Weekly Q&A Calls ($24,000 value)
  • What's Working Now ($6,000 value)
  • Learning Library Access ($5,602 value)
  • Funnel Audit Opportunities ($6,000 value)
  • Expert Copywriting Support ($6,000 value)
  • Guest Trainer Vault ($4,673 value)
  • Canva Ad Templates ($500 value)
  • BONUS 2 Months FREE in PPC ($394 value)
  • BONUS: Audience Targeting Cheat Sheet ($97 value)
Save $394

I have been so blessed to be part of the Powerplayers Club with Adrienne for some time now. I have never had as low a cost per lead as I have since she helped me adjust my ads. She is really phenomenal! She’s attentive and always has time for me. Before PPC, my ads used to go through various ups and downs. Some weeks were great and other weeks, they were scary.

Being a member of PPC gives me peace of mind to know I won’t ever be stuck and second guess myself. Whenever I need help, I come to a Q&A call and get Adrienne’s help.

Anita Ringstad

Food Addiction Therapist

Powerplayers Club is exactly what every entrepreneur needs. Adrienne’s expertise helps you stay on top of the changing landscape of internet marketing.

Kimberly Maska Pape

CEO

Kimberly Maska

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