What targeting should I choose
in order to reach people who want what I’m selling?
Finally put an end to the most unpredictable
part of your business… Facebook Ads.
How to Ensure Every $1.00 You Spend on Facebook is Leveraged for Maximum Effect & Profitability
Tap into Pro Advice Inside the Facebook Ad Mentorship Program That Pays for Itself Every Month!
Before You Start Your Next Facebook Ad
Right now, the amount of “noise” and distraction in the news feed is greater than ever before, and with ad costs rising… it’s getting harder and harder for businesses to create profitable campaigns.
The last couple of years brought many unexpected challenges and it doesn’t matter if you’re trying to sell low ticket courses or high ticket programs and services, the volatility (and instability) in ads has reached an all time high.
Let's Be Real Though...
Even During "Normal Times"
Facebook Ads Can Be
INTIMIDATING
For most people, starting a new ad campaign is both exhilarating and terrifying.
It’s a mixed bag of feelings…
… if the ads work, your business grows.
… if they don’t, your bank account tanks real quick.
It feels a bit like gambling.
And these days, it feels like there’s even more at stake, right?!
If you’ve been running ads for more than 24 hours, you know how hard it can be to get it right.
What can I do to
STAND OUT from my competition?
What can I do to STAND OUT from my competition?
Should I choose a stock image
or an image of myself?
Should I choose a stock image or an image of myself?
Is a video ad better than a static image?
How do I write an ad that gets people to click?
How long should I let this ad run
before I decide to keep it or turn it off?
How long should I let this ad run before I decide to keep it or turn it off?
Should I start with a low budget and play it safe?
Or spend more to get results quicker?
Should I start with a low budget and play it safe? Or spend more to get results quicker?
What’s the best strategy for getting MORE sales?
These Are
MILLION DOLLAR
Questions, Baby!
These are the questions that will help you either
Because, when answered correctly, they can be the difference between Facebook ads that are on track for continued growth + success…or ones that munch on your budget without ever showing a positive ROAS.
And not for lack of trying either!
You Set Up
Your Funnel
(no small feat!)
You Created
the Webinar
(so many slides!)
You Built
The Course
(finally executing that great idea!)
You are dang proud of yourself for accomplishing the groundwork to even be ready for ads.
But as soon as you start actually running campaigns...
all that well-earned pride turns to defeat as your funnel falls tragically short on the results you know it should be getting (but isn’t).
You try to optimize the issue yourself with the help of Youtube, Google, or asking questions from people just as confused as you in a random Facebook Group or reddit thread…
But betting your whole budget on any of these methods is only resulting in more losses leaving you feeling helpless, vulnerable, and a little nauseous…
But no more!
For small business owners ready for tried-and-true, trustworthy Facebook Ad advice at their fingertips so they can have certainty in managing their own ads and increase profitability.
nEVER aGAIN BE lEFT IN THE dUST TO fIGURE oUT tRICKY aDS ON yOUR oWN!
Perfect for Most
Health
Wealth
Relationships
Professional
Services
Personal
Development
Course
Creators
From Low ticket Infoproducts to High Ticket Program / Services
Powerplayers Club Provides A Clear Path To Success
Here’s What “5-Star support” looks like IN PPC...
Live Q&A Calls
Every week I hold live Q&A Calls where you can jump on Zoom and ask me any questions you have about your ads, your offer or overall marketing strategy.
ASK ME ANYTHING! This is your opportunity to get my eyeballs on your ads on a consistent, regular basis so you can make the RIGHT changes to get BETTER RESULTS quickly!
What's Working Now
Stay up on the latest in the land of Facebook ads! Each month, I’ll share insider recommendations for handling algorithm updates, ad strategies to use as Facebook evolves, and those small tweaks that have a BIG IMPACT on performance. I’ll keep you informed about any important changes so you won’t lose money by using outdated methods.
Copywriting Support
Your ad copy and landing page copy are critical components of a successful ad with a positive ROI. Our expert copywriter, Sue Howard, will review your ad copy, headlines and landing pages to help you achieve higher click-through-rates and better converting pages!
Daily Access to Me
Members can post questions in the group every day to get help from me in between live calls. Plus you can hang out with other Powerplayers in the program to stay accountable, engaged and connected with amazing entrepreneurs who understand your language!
You never have to “guess” what resource you need. The support that’s baked into Powerplayers Club will always show you what your next step is to get the results you need most.
Receive Everything Above Plus These
Private Podcast
I know you’re busy, so my team will download all of the Q&A calls onto a private podcast feed that you can listen to on the go!
Guest Experts
Expand your marketing skills EVEN MORE as special guest speakers teach on topics like: UTM tracking, improving page load speed, YouTube Ads and much more!
You Can Do Your
Own Facebook Ads
You Can Do Your Own Facebook Ads
…but you don’t have to do them alone.
Let’s be candid here: most memberships are filled with an overwhelming amount of content with no clear direction on where to start or how to solve the problem that brought you there in the first place.
Facebook Ads can be confusing,
but getting support shouldn’t be.
That’s why instead of baking in more stuff, Powerplayers Club is structured to provide you more help.
Let’s be candid, here: most memberships are filled with an overwhelming amount of content with no clear direction on where to start or how to solve the problem that brought you there in the first place.
Facebook Ads can be confusing,
but getting support shouldn’t be.
That’s why instead of baking in more stuff, Powerplayers Club is structured to provide you more help.
For small business owners ready for tried-and-true, trustworthy Facebook Ad advice at their fingertips so they can have certainty in managing their own ads and increase profitability.
Professional Ad Audit
Custom Playbook for Success
Foundational Trainings
Daily Access to Adrienne
Weekly Live Q&A Calls
What's Working NOW
Expert Copywriting Support
Guest Trainer Vault
Customizable Canva Ad Templates
Total Value: $15,372/mo
Today's Price: $197/mo
Or get 2 free months when you join the annual plan!
Founder & CEO of Boost U Read More
"The Powerplayers Club is full of valuable, timely info and amazing support. Adrienne has a wealth of knowledge and wisdom and shares it freely. She has been my Coach for a few years now and she knows her stuff.
With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!"
With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!"
Owner of Peri Mason Guiding Success Read More
"Powerplayers Club has increased my confidence. The great thing for me is that the Powerplayers Club is like a “One Stop Shop” where questions can be asked, clarity sought, individual input valued and reminders prompt.
I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant."
I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant."
Director, Owner, and Marketer of twpalliance.com Read More
"The Guest Trainer Vault and the resources such the Canva Ad Templates and the Learning Library have been such a game changer for me. It certainly has equipped me and leveled up my confidence in Facebook Ads, as I now have access to these available resources.
So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!"
So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!"
Founder of Energy 2 Thrive Tribe Read More
"PPC has been a game changer for me. I have been running ads and having mild success, but did not have all the elements I needed to make informed decisions for my business. With new iOS changes coming, I knew I needed more guidance.
The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!"
The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!"
Previous
Next
"The Powerplayers Club is full of valuable, timely info and amazing support. Adrienne has a wealth of knowledge and wisdom and shares it freely. She has been my Coach for a few years now and she knows her stuff.
With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!"
Heather B.Founder & CEO of Boost U With the info she has provided I have been able to get an amazing return on my (ad spend) investment and have the clarity around how Facebook Ads work to make them profitable. Plus, she saves so much time with all the tools she has created and provides. Thanks Adrienne!"
"Powerplayers Club has increased my confidence. The great thing for me is that the Powerplayers Club is like a “One Stop Shop” where questions can be asked, clarity sought, individual input valued and reminders prompt.
I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant."
Peri M.Owner of Peri Mason Guiding Success I joined because of my interest in an online business and realize that the pathway, considerations was an environment bigger then I had ever imagined. Example Marketing, Sales, Relationships building, Social Media Platforms. Facebook, and the “Backend” operations is what attracted me. Results thus far, moved from random advertising to identifying specific targets. So, the training thus far has been absolutely relevant."
"The Guest Trainer Vault and the resources such the Canva Ad Templates and the Learning Library have been such a game changer for me. It certainly has equipped me and leveled up my confidence in Facebook Ads, as I now have access to these available resources.
So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!"
Winnie FannonDirector, Owner, and Marketer of twpalliance.com So far, I have been running ads to a Facebook Group campaign for over a month, with about 320 new members added to the group. Not too bad! Ready for our first soft launch of our SLO in the coming weeks! Thanks Adrienne!"
"PPC has been a game changer for me. I have been running ads and having mild success, but did not have all the elements I needed to make informed decisions for my business. With new iOS changes coming, I knew I needed more guidance.
The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!"
Kelly C.Founder of Energy 2 Thrive Tribe The course materials and live Q+A are finally giving me a strategy I can work with going forward to get the most bang for my buck. I’m already getting better results with a campaign getting $0.32 per “Like” to cold traffic. Audience testing, warm/cold traffic, targeting, budgeting and a straightforward guide navigating the fickle FB platform!"
Previous
Next
With Over
9 Years of Experience
Managing Ads for my private clients, handling budgets as large as
$500,000 per month...
And teaching over 6,000 business owners how to successfully do their own ads. I promise, I’ve seen and done it all!
… that means, once you’re in the Powerplayers Club, you’ll get the benefit of all the wisdom and knowledge I’ve developed over the years!
My done-for-you private clients pay me between $5,000 and $20,000 for access to this wisdom and support…but you get it all for just $197/month!
Consider this your marketing “insurance plan” that safeguards your valuable advertising dollars, insures you’ll always be “in the know” on the latest algorithm changes and how to make it work for you with customized feedback and ongoing support to…
Powerplayers Club Difference
Other "Memberships"
Overwhelming Amount of Content
You're bombarded with hours of coaching call replays, dozens of random trainings and too many resources that you're left to sift through on your own.
No Clear Outcome or Plan for Success
Even though you have access to lots of "stuff", there's no clear plan for you to follow or any measurement of actual success.
Lack of Support from the Leader
The blind lead the blind in the community where other members answer questions (and they are NOT experts) and you rarely get feedback from the actual leader of the membership.
Start with a Clear, Personalized Plan
that you can implement right away.
Mentorship Experience
Get a high level of support that's unheard of in other programs. Your success is our priority!
Daily Access to Me
Get expert answers to your questions in a timely manner with daily access to me.
Up-to-date Information
You'll always be informed of the latest changes to Facebook and know exactly how to implement them as they happen.
Save Money
No more wasteful ad spend! The mentorship will to save you $$$, AND months of your time!
With the Powerplayers Club you’ll have everything you need to:
With the Powerplayers Club you’ll have everything you need to:
Decrease the amount of time between launching ads and seeing results so you can get a faster return on investment. Turn failing ads into winning campaigns sooner than ever before!
Eliminate the need to hire an expensive agency… instead, save that money and invest your hard-earned dollars into your own ads!
Never guess again or make uninformed decisions about how to manage your ads successfully! Access your new Facebook BFF (that’s me) whenever you have an ad question.
Frequently Asked Questions
About Powerplayers Club
This is a monthly mentorship program with no long-term commitment. You can stay as long as you want. However, if you know you want Facebook support on an ongoing basis, the best choice is the year-long commitment, save money when you pay in full for the year.
Nope! Other than our Copy Coach, Sue and our Audit Coach, Tammy, I’ll be the one supporting you inside the Facebook Group and on the Q&A calls each week.
Yes, you can purchase a mentorship for someone on your team.
We only allow one person in the Facebook Group, per member. If you purchased a membership, but would like someone else on your team to be in the group that is ok. We will not allow you and someone else on your team to be in the Facebook group at the same time unless you pay for both members.
Q&A calls take place every Wednesday at 8am PT/11am ET and are 1 hour long. Occasionally they are held on different days, due to holidays, etc. The call schedule is posted in advance so you can plan accordingly.
All calls are recorded so you can watch (or listen on the private podcast) at a later time if you can’t be there live.
The main focus of the Club is to help business owners IMPROVE their Facebook Ad results. If you have never ever run a single ad before, some of the trainings may be too advanced for you.
Facebook offers a good training for complete newbies called Facebook Blueprint and it’s free.
Yes! You can purchase an annual mentorship at any time. Just contact my team and they will help you make the switch.
I am not an eComm, Real Estate or brick & mortar strategy expert, however, all of the trainings are greatly beneficial to ALL types of businesses.
Facebook considers Realtors to be in a “special ad category.” This means that your targeting options on Facebook are greatly limited. Because of that, not all of my trainings will work for your industry. While you will gain lots of valuable, usable knowledge, please know that the training will be only partially applicable for Realtors.
I don’t have specific trainings inside of PPC for local brick and mortar based businesses, but I can talk about strategy and help with your targeting during the Q&A calls and inside the Facebook Group.
Due to the nature of the services and trainings provided, we do not provide refunds under any circumstances for monthly or annual mentorships. By purchasing a mentorship you understand that you will not be eligible for a refund.
You may cancel your monthly mentorship at any time by emailing support@wearepowerplay.com at least 5 days before your next billing date to let us know you want to cancel. If you do not reach out to us at least 5 days in advance, your cancellation won’t take affect until the following billing date.
For small business owners ready for tried-and-true, trustworthy Facebook Ad advice at their fingertips so they can have certainty in managing their own ads and increase profitability.
Professional Ad Audit
Custom Playbook for Success
Foundational Trainings
Daily Access to Adrienne
Live Weekly Q&A Calls
What's Working NOW
Expert Copywriting Support
Guest Trainer Vault
Customizable Canva Ad Templates
Total Value: $15,372/mo
Today's Price: $197/mo
Or get 2 free months when you join the annual plan!
Owner of Hope to Home Read More
"There is no better place to learn about up to the minute changes in Facebook ads. Adrienne’s amazing, no-nonsense approach to getting the most out of your Facebook advertising dollars is why I joined Powerplayers Club and she does not disappoint time after time.
I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar."
I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar."
Owner & Ceo of Dr. Karen LLC Read More
"Most ads gurus either overcomplicate things, making it impossible for a small business owner to implement and then have NO IDEA how to scale the right way or coach you through it. When I found Adrienne’s course (On Target, plus the other courses/coaching she offers), I FINALLY got clarity on what I’ve been doing wrong and how to fix it, and I realized not only what’s possible; but where I’ve been giving up on ads before I truly give them a chance.
Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling."
Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling."
Mindset & Business Coach at Susan Francis Coaching Read More
"I am so grateful for Powerplayers club. The content is invaluable for helping me to understand best practices for working with my clients and I refer to it all the time. The mix of information helps not only my ads but with all aspects of my marketing and has gone a long way towards helping me build my business and establishing myself in my niche.
Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!"
Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!"
Author of 22 Talk Shifts: tools to Transform Leadership in Business Read More
"Less than one week after watching Adrienne’s training, my ROAS doubled from 0.6 to 1.2 for a $19.99 low-ticket offer on a $250/day ad spend. One week later and my ROAS literally went up 300% within 5 days of implementing Adrienne’s strategies and it’s still climbing!
I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU."
I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU."
Previous
Next
"There is no better place to learn about up to the minute changes in Facebook ads. Adrienne’s amazing, no-nonsense approach to getting the most out of your Facebook advertising dollars is why I joined Powerplayers Club and she does not disappoint time after time.
I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar."
Tracey A.Owner of Hope to Home I joined after a friend recommended the low ticket offer products and then I thought about Powerplayers for several months, until Ad Camp and I finally made the leap. I am so glad that I did because I just finished a webinar and launch and all the ad help got me 107 webinar registrations in my tiny niche (as Adrienne predicted with my spend on our 1-1 call) and 1 sale during my webinar."
"Most ads gurus either overcomplicate things, making it impossible for a small business owner to implement and then have NO IDEA how to scale the right way or coach you through it. When I found Adrienne’s course (On Target, plus the other courses/coaching she offers), I FINALLY got clarity on what I’ve been doing wrong and how to fix it, and I realized not only what’s possible; but where I’ve been giving up on ads before I truly give them a chance.
Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling."
Karen D.B.Owner & Ceo of Dr. Karen LLC Adrienne really keeps it real and tells you what’s realistic, so you know exactly how to tailor your ads strategy to your business and your overall traffic strategy. Knowing what is and isn’t possible with paid advertising has given me a ton of clarity on what I need to do in other parts of my business when it comes to creating a complete suite of offers and scaling."
"I am so grateful for Powerplayers club. The content is invaluable for helping me to understand best practices for working with my clients and I refer to it all the time. The mix of information helps not only my ads but with all aspects of my marketing and has gone a long way towards helping me build my business and establishing myself in my niche.
Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!"
Susan F.Mindset & Business Coach at Susan Francis Coaching Adrienne so graciously shares her knowledge and is extremely helpful and I feel totally supported. I used to feel as though I was floundering around and making excuses when things were not going the way I hoped, but now I feel totally ahead of the game! It’s the most valuable membership I have ever been a part of since running my business!"
"Less than one week after watching Adrienne’s training, my ROAS doubled from 0.6 to 1.2 for a $19.99 low-ticket offer on a $250/day ad spend. One week later and my ROAS literally went up 300% within 5 days of implementing Adrienne’s strategies and it’s still climbing!
I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU."
Krister U.Author of 22 Talk Shifts: tools to Transform Leadership in Business I’m fortunate to have some amazing guidance from a master copywriter, but even with that, these results were all made possible because of Adrienne. THANK YOU! THANK YOU! THANK YOU! If my book makes a little dent in the suffering in this world, it will be in large part because of YOU."
Previous
Next
Unfortunately, there are
no redo’s with Facebook ads.
Once you’ve handed over the benjamins to Facebook, you can’t get your money back.
There’s no refunds from the Zuckerberg.
Continuing to run ads on your own, without expert help could cost you another 3, 4, 5 thousand dollars or more if you continue to do this on your own.
Just like you’re smart to insure your house and your car, to protect yourself from the unknown…it’s just as smart to protect your advertising investment.
The Powerplayers Club is like
There are things you simply cannot anticipate when it comes to Facebook, so for a small monthly fee, you can take on those unpredictable challenges masterfully and have confidence knowing where to go for help when you have questions with ad copy, images, algorithm changes, scaling strategies and more. I’ll be there with you through it all!
© 2022 | POWERPLAY