What targeting should I choose in order to reach people who want what I’m selling?
Should I choose a stock image or an image of myself?
How do I write an ad that gets people to click?
Should I start with a low budget and play it safe? Or spend more to get results quicker?

What can I do to stand out from my competition?
Is a video ad better than a static image ad?
How long should I let this ad run before I decide to keep it or turn it off?
What’s the best strategy for getting MORE sales?