ROI Scaling Method | Learn How to Scale Your Facebook Ads



Struggle With Scaling Your Facebook Ads?

Let my “ROI Scaling Method” Show You Exactly How to Profit When Spending $100, $200 or even $1,000+ a Day on Ads

And leave the confusion and stress behind!

*Mic Check 1, 2, 1, 2…*

If you own an ad agency, are an in-house ads manager, or
a business owner running ads for yourself, listen up:

Scaling Ads Profitably is Tough…

but you probably already know that.

You’ve spent the time and made the effort to get a campaign working.

It’s bringing in leads, making sales, and by all accounts, is “successful.”

So it should be a simple case of increasing your budget to get more of the good stuff.

If you double your budget, you get double the revenue and sales, right?


Because let’s be real -

The Moment You Try to Scale, Your Ads Fall Apart!

Clicks Become More Expensive

You Draw in the Wrong People

The Click Through Rate Plummets

And you go from making a great return on ad spend, to breaking even or suffering a loss.

It’s frustrating to say the least.

Because by all accounts, more money spent should equal more sales.

But you and I both know it doesn’t work like that.

Even Experienced Ads Managers Get Worried & Confused...

when their successful campaigns tank, the moment they increase their budget.

And I’m not talking about scaling to thousands of dollars every day, either.

This “collapse” can happen even just scaling from $50 to $100.

You know you have a profitable funnel, and you know if you can just get people to watch your webinar, sign up to your list, or read your sales page, you can take your business to the next level.

But it feels like Facebook has this invisible barrier that’s preventing this from happening.

The Bottom Line Is -

Scaling Ads is Stressful

… and can be expensive when done wrong.

You can quickly burn through hundreds, if not thousands of dollars, every single week.


If You’re Struggling to Scale Your Ads, You’re Not Alone

It feels like you should be able to solve this problem on your own.

But there’s a lot of poor information and advice out there.

And most of this does nothing but leave you even more confused and frustrated when trying to scale a successful campaign.

That’s what I want to help you with…

The Simple Way to Scale Your Ads Profitably

And Help You Discover Insider Scaling Secrets to 2x, 5x, even 10x Your Results

I have some good news and some bad news.

The Bad News Is,

Scaling Ads Profitably IS Complicated.

There’s no way around that fact.

If scaling profitable ads was easy, everyone would be doing it.

The algorithm is complex and fragile. And when you throw too much new information at it, too soon, it gets confused and ad performance tanks.

That’s why you can have a profitable ad when spending a low amount, but then lose money if you scale the wrong way.

I’d love to sit here and tell you there was “one magic trick” to scaling profitable campaigns from $50 a day to $100, then to $1,000 and beyond, and to keep seeing the same profitability.

But I can't...

The Good News THough?

Scaling Your Ads Profitably is NOT Just Luck of the Draw.

There’s a science and an art to taking a profitable ad and keeping it profitable while 2, 5 or 10x-ing the volume of sales.

Trouble is, most ads managers and business owners make the same mistakes time and time again, expecting a different outcome.

And it’s these mistakes which are crippling their ads, leaking hundreds or even thousands of dollars a day, and causing them to tear their hair out when it comes to scaling.

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My Methods Have Been the Driving Force Behind 6,500+ Businesses Ability to Scale to 6, 7 and 8 Figures in Revenue

I’ve spent the last 10+ years working for clients in all kinds of industries, from coaching, consulting, health & fitness, marriage & dating and other service-based businesses.

And I’ve managed budgets of up to $500,000 per month.

The Campaigns I've Run Have Brought In Over $90,000,000 In Sales!

The only reason I’ve been able to do that, is because I’ve developed a simple, repeatable, proven system for scaling.


A Simple 3-Step Process to Profit From Your Ads at Any Level of Daily Spend

Even if Everything Breaks the Moment You Up Your Budget

This System Has 3 Steps

Step 1:


Before you scale, you need to refine and improve.

If your campaign isn’t producing great results, and you try to scale, you’ll get more of the same, not better.

With the ROI Scaling Method, I’ll show you how to refine your ads to get the most from the money you’re already spending, so you get MORE for your money, without even having to increase your budget…

Doing this FIRST before scaling will give you more leads, more clients or customers and more sales, without flushing cash down the toilet.

Step 2:


After completing the refining process, it’s time to optimize those winning ads.

Most people simply have no clue how to tell which ads are winning.

They have no idea what data they should be tracking, what that data means and how to actually use it to get BETTER results.

Knowing how to do this is a SUPERPOWER everyone running ads must have in order to scale profitably.

Step 3:


Now that you’ve refined and optimized, it’s time to increase the budget and scale your ads.

If you scale the wrong ads, your performance will tank.

If you scale too fast, your performance will tank.

Doubling your spend will NOT lead to doubling your sales.

There’s definitely a right and wrong way to increase your budget.

I’ll show you the most effective and safe way to start spending more.

I’ll also help you set proper expectations for your ad campaigns, and if you manage ads for others, knowing how to set these expectations will eliminate the dreaded messages from your clients complaining about lack of results, or those stressful conversations when they ask – “Why aren’t my ads as profitable?”

If that all sounds great, but you’re wondering –

“Sure, but who even are you? What do you know that can help me?”

Well Good Question...

I’m Adrienne Richardson

Founder of Powerplay Media

I’ve Been The Facebook Ad Strategist Running Campaigns For Many Of The Ads You See On Facebook Every Day.

I’ve worked with companies like Digital Marketer, Pete Vargas, bossbabe, Jennifer Allwood, Chris Winfield & Jen Gottlieb, Shanda Sumpter, Michael Hyatt, Selena Soo, Bethany Hamilton and more.

I’ve spent more than 10 years and over $20 Million in ad spend mastering the art and science of using Facebook Ads to generate more than 750,000 leads and $90,000,000 in sales for my clients.

During that time, it’s the ROI Scaling Method that’s allowed my clients to scale their ads profitably, and make back $3, $5, or even $10+ for every $1 they spend.

They’ve gone from feeling confused and frustrated with scaling, to feeling excited whenever they increase their budget, confident they’re going to see a predictable increase in sales.

Trusted By:

Want a Proven Gameplan to Scale Your Ads Profitably in the Next 6 Weeks?

Get Training, Support and Guidance from a Renowned Expert Responsible for over $20,000,000 in Ad Spend

Starting January 22nd, I want to personally show you everything you need to know to confidently scale your ads at any level, using my ROI Scaling Method.

We’ll work together, side-by-side, to scale any level of daily spend.

Not only will you get full access to my ROI Scaling Method, but you’ll have unheard of support from me as well.

Because let’s be real here -

Running Profitable Facebook Ads is Hard

And that’s why I don’t just want to give you my method, share a few training videos, and leave you on your own.

I want to guarantee that you feel confident with knowing how and when to scale, so you can 2x, 5x or even 10x your leads and sales, and NOT have ads “break” whenever you up your budget.

Got Questions?

I’ll be there, 5 days a week for 6 whole weeks to help you out.

Feeling Stuck?

Simply put your question in our private community, and rest easy, knowing you’ll get a 100% personalized answer from yours truly.

Need extra support?

We’ll have a weekly group call where you can hop on and ask me anything you need, and have me troubleshoot your ads to get you scaling profitably, without the stress and confusion.

Clients Regularly Pay Me $10,000+ Per Month To Do This, And I Want to Help You for a Fraction of That Price

Hiring an expert ads manager can be expensive.

And while I happily take on one-to-one clients, and get amazing results for them, at the same time, I know not everybody has the money to work with me in that way.

That’s why, I want to make you an offer to get my help for just a small percentage of what my one-to-one clients pay.

Here’s What You Get When You Join

In-Depth Trainings, Showing You Every Step of the Process In Detail.

When I say “in detail,” there’s no fluff and no filler here.

I give you everything you need to know, in simple, easy-to-implement video lessons.

Everything is broken down so it’s straightforward and can be actioned right away.

Whether you’ve been running ads for 6 months or you’ve been doing this for years, these trainings have everything you need to master my ROI Scaling Method.

Weekly Coaching Calls

Every week, I’ll host a group Q&A call where you can get personalized support.

On this call, we’ll leave no stone unturned, and I’ll answer any and all questions you might have.

No questions but just want to listen in? That’s fine too.

These calls are there to give you what you need.

And if you can’t attend live, simply let me know your question ahead of time, and I can answer it on the call for you to watch back later.

The goal with these calls is to give you my full and unwavering support, so you feel 100% confident with every single step you need to take, and to never feel lost, stuck or confused.

An Exclusive Private Support Community

Between calls, you’ll also have access to a private Facebook group.

Here you can ask me questions, and I’ll give you detailed, step-by-step answers so you can move forward quickly and efficiently.

Detailed Tracking Spreadsheets

They say, “You can’t improve what you don’t measure,” and that couldn’t be more true than when it comes to scaling.

Trouble is, most ads managers and business owners either don’t track their data…

Or they track the wrong things…

That’s why I want to hand you my very own tried-and-tested tracking sheets, so you can see exactly what’s going on with every campaign in just seconds.

Plus, this gives me a greater insight into what you’re doing, so I can provide expert feedback and support, and tell you exactly what you need to do to “fix” a broken campaign, or to maximize your ROI when you scale.

With The Trainings, Plus My Support, Guidance and Coaching,

Scaling Has Never Been Simpler


being able to look at any ad, and knowing precisely what to do to scale profitably.

feeling excited as you increase your budget, knowing you’re going to see a huge leap in leads, sales and revenue.

feeling confident to go out there and attract higher-paying clients, or know you can finally have the cash flow needed to take your business to the next level by growing a team, or investing more in your growth.

the thrill of being able to optimize every single campaign, so you know you can scale any profitable ad, without anything “breaking” the moment you increase your budget.

This is all possible with

And it’s all possible in just 6 weeks!

That’s because you’ll have the expert training, the private community, the detailed tracking spreadsheets, and my personal guidance to navigate through any challenge.

I’m Deliberately Limiting the Number of People in The Program

Countless people have told me how they’ve joined programs in the past that promised unlimited support and guidance, only to then be thrown into a huge Facebook group with hundreds of other students.

Replies to questions took several days or even weeks.

The “personal” support was generic and vague. And they felt like simply a number, not a valued customer, or someone with unique goals and challenges.

That's not what I do here.

And that’s why I’m placing a strict cap of 20 people that can join this program.


When I say you get my personal support, guidance and feedback, that’s exactly what I mean.

You won’t have one of my team members advising you.

You Get Direct Access to Me.

The same access my clients pay 6 figures per year for — throughout the entirety of the program.

Let’s Talk About Who The
ROI Scaling Method is For

The ROI Scaling Method is for you if:

The ROI Scaling Method is NOT for you if:

With The ROI Scaling Method and My Personal Guarantee That I’ll Help You Every Step of the Way...

Running Profitable Ads at Scale Is About to Get a Whole Lot Easier

Imagine I suggested playing a game to you.

If I told you that for every dollar you gave me, I’d give you $3 back, you’d want to play that game all day long, right?

What about if I said I’d give you $5 for every dollar?

Now you’d be rushing to open your savings account, or asking friends and family to borrow money so you could give me more.

And if I promised you $10 for every dollar you gave me?

Well, now you’d be doing whatever you could to find every single last dollar out there, so you could 10X your investment.

You’d want to spend thousands, tens of thousands, or even millions of dollars.

Because you’d be 100% confident of an incredible return.

You can think of the ROI Scaling Method like this game.

Granted, I can’t absolutely guarantee you $10 back for every dollar you spend on Facebook.

(And any ads expert who does make that kind of cast-iron guarantee is likely a charlatan… Or about to get investigated by the FTC!)

But what I can say to you is this –

Once You Understand How The ROI Scaling Method Works, and Apply It To All Your Campaigns (Whether for Yourself or For Clients,)

You Can Confidently Scale a Profitable Campaign to Bring in Thousands Every Day

Clients Regularly Pay Me $10,000+ Per Month To Do This,
And I Want to Help You for a Fraction of That Price

Clients Regularly Pay Me $10,000+ Per Month To Do This, And I Want to Help You for a Fraction of That Price

Here’s everything you get when you join:

Total Value = $14,750

But for a limited time, on this page only, you can get
full access to The ROI Scaling Method for just…


(That’s a savings of $11,750.)

Plus, You Can Get Started Today for Just $1,000!

Until January 22nd you can get access to everything on this page for just $1,000 today, and two additional payments of $1,000.


You can save $500 when paying in full, with a one-time payment of $2,500.


When you pay money to Facebook, there is zero guarantee you’ll see a return.

Once that money’s left the account, it’s gone for good.

And that’s why it’s so important to know exactly what you’re doing when it comes to scaling.

The last thing you want is to pour your own cash down the drain, or have unhappy clients, wondering why you’re wasting their money.

The difference between going solo and having The ROI Scaling Method is like the difference between having a detailed route map and an experienced sherpa, and trying to scale Mount Everest on your own.

One way is destined to fail.

The other gives you protection, confidence, and ensures you’ll reach your destination in the quickest, most stress-free way possible.

I want to be that guide for you.

To help you feel confident in your ability to scale and attract bigger clients.

To enjoy scaling your ads and seeing the profits roll in each month.

Right Now, You’re at a Crossroads

and There Are Three Choices You Can Make…

The First Choice Is To...

Do Nothing

To keep struggling with scaling your ads.

Keep having clients (or your spouse) breathing down your neck.

Keep feeling lost and confused when it comes to increasing budgets, unable to take your sales and revenue to the next level.

And knowing there must be an easier way to scale.

The Second Choice Is To...

Try Another Option

I’m well aware there are plenty of other ads courses out there.

But none of them have a scaling system that’s as dialed in as The ROI Scaling Method.

And none of them come with the same gold standard level of support and personal help you’re getting here.

So you could try the DIY approach…

Or even look for free programs, scour Facebook groups, or watch hours and hours of YouTube videos.

But not only is that approach risky and reckless, while it may not ‘cost’ you much financially, it costs a LOT in terms of time, energy, and income you could be generating if you knew how to scale. 

The Third Choice Is To...

Join The ROI
Scaling Method

Join The ROI Scaling Method and get access to the whole proven system, as well as 6 full weeks of personal support and guidance from me.

You have my promise that I NEVER outsource support to admins or assistants.

When you pay for my help – you get my help.

And with The ROI Scaling Method, you get that help at a much more affordable investment than hiring me privately.


Spots Are Limited

Like I mentioned earlier, to ensure I can give every single member the attention and personal guidance needed, I’m limiting spots in The ROI Scaling Method to just 20.

To avoid missing out, I’d recommend securing your spot sooner rather than later.

If you wait in the hopes of figuring out scaling yourself, that’s totally your call…

But if and when I decide to run The ROI Scaling Method again, the investment will likely be higher than it is now.

No Guesswork, No Confusion and No “Tricks” -

Just You, Me, and a Tried-and-Tested System To Help You Scale Profitably With Confidence

I can confidently say there’s no one else out there with this much experience who’s offering a program like this, with this much support, personal guidance and access to them.

And definitely not at the same low level of financial investment.

So if you want to make 2024 the year you finally master the art and science of scaling, just select your preferred option below, and I’ll see you on the inside:

Plus, Join Today and Get My
Launch Scaling Formula

Launches are time-sensitive and in most cases budget sensitive. There is a delicate dance that moves rapidly but also requires precision

You have to balance optimizing the ads while also pumping as much volume into the funnel as you can in a really short window of time. It can be very intense (and FUN!) 

Knowing how to properly run AND scale your ads during a launch is an invaluable skill. This strategy can be the difference between a failed launch and a 6 or 7 figure launch! 

Valued at $500, you get this 100% free,
when you lock in your place today.

The Party Starts on January 22nd!

I deliberately set this program up so we can start a couple of weeks into the new year, when the holidays are out of the way, and you’ve got less on your plate.

But the deadline to join is January 19th.

I’ll either close up then, or when we hit the 20 spots – whichever happens first.


If you’re still on the fence, I’ve put together a list of the most commonly asked questions below:

With The ROI Scaling Method, You’re Not My Customer…

You’re My Partner

I take your investment seriously, and have as much focus on your success as you do.

I treat clients’ campaigns with the same care and attention as I do my own, and if you show up and give it your all, I’ll give my all to turn you into a scaling expert in the next 6 weeks.

So let’s do this together.

Your Friend,

Adrienne Richardson

Total Value = $15,250

But for a limited time, on this page only, you can get
full access to The ROI Scaling Method for just…


(That’s a savings of $12,250.)

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