Adrienne Richardson
Fractional Chief Marketing OFficer
After graduating high school a year early, Adrienne joined the military and served as a paramedic in the US Air Force for 7 years. She went on to graduate Cum Laude from Rowan University in Glassboro, NJ, with a degree in Public Relations.
After graduation, Adrienne landed a job with a marketing and PR agency in Philadelphia, working with NASCAR, Palmer’s Chocolate and the Crohn’s and Colitis Foundation. She handled everything from pitching to media outlets… to copywriting… to promoting live events. This was back in the day when newspapers and fax machines were all the rage.
In 2007, Adrienne started a local parenting magazine called South Jersey MOM. In the first month, she printed 10,000 full-color copies and had just ONE paying advertiser. Over the next 4 years, the magazine grew to a distribution of 30,000 copies per month in 7 counties. Eventually Adrienne sold the magazine, but it’s still in print today!
When Facebook’s advertising platform was fairly new, Adrienne saw a huge opportunity to tap into this powerful marketing tool. In 2013, she started Powerplay Media, a Meta Ad Agency, that has since been the driving force behind $90,000,000 in revenue and counting for her clients.
She helped over 6,500 business owners create and scale ad campaigns and has worked with some of the top names like UC Davis, Digital Marketer, Pete Vargas, Michael Hyatt, Jen & Chris Winfield, Eric Worre, Bossbabe, Anthony O’Neal, Selena Soo, Bethany Hamilton, ThinkMedia, Siimon Reynolds and many more.
She was also the Director of Marketing at Clients on Demand for 5 years, where she helped grow the company from $1 MIL per year to $15 MIL per year, earning $10-15 for every $1 spent on ads.
Today, Adrienne leverages her 17+ years of marketing expertise and leadership to offer high-level business owners something rare: a Fractional CMO who has mastered every facet of building successful businesses.
From founding a print magazine and turning it into a thriving, revenue-generating machine, to leading multi-million dollar ad campaigns and scaling companies from the ground up, Adrienne’s hands-on experience is unmatched.
She’s not just another CMO; she’s a strategic playmaker and a strong leader who knows how to help teams operate at their highest potential.
With her track record, Adrienne is the powerhouse you want leading your marketing efforts and setting your business up to win big.
