In this episode Robert interviews Adrienne Richardson a Facebook Advertising specialist.

Facebook has certainly grown in potential for advertisers over the last few years. Moving on from the controversy of Facebook Business pages not being as effective as they once were, the Facebook advertising platform has more than made up for it.

With new features being released almost monthly, advertising on Facebook isn’t restricted to growing your Facebook audience. From capturing leads to driving sales, it can deliver a measurable return on investment.

One area Facebook advertising is fairly unique, apart from the size of the captive audience, is the ability to pinpoint target your advertising.

Adrienne will take us through some of the intricacies of Facebook, and provide some great tips for getting started with her 5 point checklist.